Roush and Shelby Mustang SR-71

Two automotive icons, legendary racer and manufacturer Carroll Shelby, and world-renowned racer, engineer and designer Jack Roush, have come together in their first vehicle collaboration project to join Ford in creating a one-off 2011 Mustang, the aviationthemed

SR-71 “Blackbird.” The one-of-a-kind vehicle will be sold at the Gathering of Eagles July 29 during the Experimental Aircraft Association (EAA) 2010 AirVenture Oshkosh, the world’s greatest aviation celebration. Ford is the exclusive automotive partner of EAA AirVenture Oshkosh and all of the proceeds from the sale will benefit the EAA Young Eagles organization. EAA AirVenture Oshkosh will be held from July 26 to Aug. 1 at Wittman Regional Airport in Oshkosh, Wis.

The “SR-71” designation holds a dual meaning for the one-of-a-kind, fully-customized Mustang. First, “SR-71” refers to the car’s design and performance-inspired connection with the SR-71 Blackbird, the aircraft that holds all official airspeed and altitude records and is widely regarded as one of the most spectacular planes ever produced. Second, “SR” represents the first collaborative project between Shelby and Roush. Mustang Chief Designer Darrell Behmer led design for the project and Mustang Chief Nameplate Engineer Dave Pericak led the engineering effort. Ford Racing Performance Parts were also added to further enhance the exclusivity of the car. The sale of the SR-71 “Blackbird” will highlight an evening of festivities at the EAA Gathering of Eagles July 29 during AirVenture.

The group that will directly benefit from the auction proceeds is EAA’s Young Eagles, which has provided free introductory flights to more than 1.5 million young people since 1992, while also teaching the value of hard work, personal responsibility and enhanced math and science skills. “Ford Motor Company’s historic tie to aviation is no better represented than by the company’s commitment as a continued partner of EAA and AirVenture, a celebration of flight here in Oshkosh that is unmatched anywhere else in the world,” said Tom Poberezny, EAA chairman and president. “Ford’s generosity in donating the Mustang SR-71 ‘Blackbird’ to the Gathering of Eagles further demonstrates a dedication to supporting aviation and inspiring aviation enthusiasts of all ages.”

In 2008, Ford’s inaugural vehicle specially-built in support of the Young Eagles, the one-of-a-kind Mustang AV8R, raised a record $500,000 for the charity. “The excitement around the 2008 AV8R, our first one-off Mustang ever produced, inspired us to push for another, first, the collaboration of Carroll Shelby and Jack Roush,” said Edsel B Ford II, a member of Ford’s Board of Directors. “This year’s SR-71 Blackbird is a special tribute to Ford’s lineage of performance vehicles, as well as to the promising innovators of EAA’s Young Eagles.”

Ford vehicles sold at auction during past EAA AirVenture events have collectively raised more than $1 million to support the Young Eagles. The Mustang SR-71 “Blackbird” is Build #1 of 1 and presents a truly unique opportunity for collectors. The vehicle is based on a 2011 Mustang GT 5.0 with the glass roof option. Ford Racing performance modifications (Supercharger, Handling Pack, tuned exhaust, and exhaust tips) generate 100 additional horsepower from the all-aluminum 5.0L 32-valve V8 engine. The special racing Handling Pack optimizes the performance experience and lowers the ride height by 1-inch.

From there, the car takes on a design personality similar to that of the original SR-71 Blackbird aircraft. The Mustang’s stunning design theme includes black and gray matte exterior paint with harmonious SR-71 themed graphic treatment, performance wheels, front and rear fascias and an integrated spoiler/wing to reflect the car’s connection with its namesake aircraft, which made its inaugural flight in 1964, the year the first Ford Mustang came off the line. The “Blackbird” nickname is reflected in the car’s exterior paint treatment, complete with markings from the liquids which leaked and streaked until the plane came up to speed. A unique screen print glass roof design and exterior artwork reflect the unbridled spirit of the Ford Design team.

The interior cockpit will seat only two and includes a roll-cage, racing seats and fire extinguisher, The signatures of Jack Roush and Carroll Shelby are embroidered into the seats, and special gauges and instrument cluster graphics have been added.

Enhancing the value and allure of the vehicle, the Mustang SR-71 “Blackbird” will feature an appliqué autograph area capturing Roush and Shelby’s signatures and badging to further reinforce the uniqueness of the car. The vehicle will be on display at the Ford Hangar at EAA AirVenture Oshkosh beginning July 26.
Additionally, Ford and EAA will give AirVenture attendees the chance to win a 2011 Mustang GT convertible and other cash prizes in a raffle, with proceeds benefiting the EAA Young Eagles program.

During EAA AirVenture, Ford also will offer attendees access to the latest advances in automobile technology, as well as many of the industry’s most revered classics at the popular “Ford Hangar” on the grounds of Wittman Regional Airport in Oshkosh. Ford activities will include top-tier entertainment and interactive components that will add excitement for the hundreds thousands of aviation fans in attendance.

Design Vision

· Modify a new 2011 Mustang GT glass roof coupe.
· Design led by Darrell Behmer, Mustang Chief Designer.
· Engineering led by Dave Pericak, Mustang Chief Nameplate Engineer.
· Exterior paint in unique non-production matte and silver treatment with SR-71 cues.
· Harmonious paint and graphic treatment could include: Blackbird accents, fluid discharge markings, abstract Air Force Star and Bar, LM Skunk Works elements, glass roof etching treatment, etc.
· Interior modifications planned include: performance gauges, modified nav screen & instrument clusters, racing seats & steering wheel, rear seat delete, roll cage, IP badging, unique sill plates & floor mats
· Performance modifications could include: Ford Racing Super Charger, Handling Pack, Tuned Exhaust, Exhaust Tips, and SVT Track Pack wheels in custom paint.
· Pursuing rear seat delete approach to accentuate cockpit environment.
· Lower a minimum of 1 inch.
· Autograph areas to capture Carroll Shelby and Jack Roush signatures and badging to reinforce the unique nature of this build.

Engine & Performance

· Provide a truly unique and highly valued vehicle to excite enthusiasts and collectors.
· Amplify the legendary connections associated with this project: Carroll Shelby, Jack Roush, Lockheed SR-71, and Ford Mustang.
· Go beyond the automotive connections – Shelby as USAF flight instructor, Roush P-51 pilot.
· Generate enthusiasm and bolster opinion among the 580,000 AirVenture attendees – car vs. plane races, Shelby GT350/500 vs. Roush Stage 3/427R.
· Expand impressions through integration in EAA website, PA announcements, auto and aviation industry publications, and on-site promotion.
· Showcase Ford/Roush/Shelby relationships and collaboration to support EAA Young Eagles.
· Further cement Ford Motor Company as the leading partner in AirVenture through our deep and unwavering support of EAA objective to provide funds for youth interested in aviation careers. Three FMC vehicles have raised $1 million for the Young Eagles – the Mustang AV8R raised $500,000 in 2008, the AV-X10 generated $250,000 in 2009, and the Mustang GTH raised $250,000 in 2006.

Ford Asks Buyers to Pay More for Smaller Engine in New Explorer

July 26 (Bloomberg) -- When Ford Motor Co. starts selling its re-engineered Explorer sport-utility vehicle, it will ask U.S. buyers to do something unusual: Pay more for less.

Bucking an automotive tradition of charging extra for more horsepower, Ford will ask buyers of its redesigned 2011 Explorer to pay a premium for a small, 4-cylinder engine when the vehicle goes on sale in December. The Explorer’s standard engine will be a 3.5-liter V-6 with 290 horsepower, 53 more ponies than the optional 4-cylinder.

Ford will start trying to convince consumers they should spend to save when it unveils the Explorer at events in New York, Chicago and other locations today. The smaller engine has technology Ford said will give the seven-passenger SUV the same fuel economy as Toyota Motor Corp.’s Camry sedan that gets 19 mpg in city driving and 26 mpg on the highway. That’s more than 30 percent better than the 2010 Explorer.

“We really want to make a statement that the old baggage on fuel economy with the Explorer is gone,” Jim Holland, the Explorer’s chief engineer, said in an interview. “To get great fuel economy it takes technology, and it’s our view that people will pay for that.”

The second-largest U.S. automaker will be challenged to command a premium for the more efficient engine because U.S. gasoline prices have fallen 34 percent from their peak of $4.11 per gallon two years ago, said Jim Hall, principal of automotive consulting firm 2953 Analytics in Birmingham, Michigan.

“Why would you want to pay more for fuel economy when gas prices are going down?” said Hall, who expects the Explorer to sell for a starting price of about $30,000 like the current model. “People have very short memories.”

Smallest Ever

Ford won’t say how much extra it will charge for the smallest engine ever to power an Explorer. Ford charges a $3,000 to $6,000 premium on its Flex model for V6 engines using the same direct-fuel-injection and turbo-charging technology as the 2.0-liter, 4-cylinder going into the Explorer, Hall said. The Explorer engine is likely to be less because it won’t be packaged with all-wheel-drive like on the Flex, he said.

“The market will determine which really is the base engine,” Hall said. “If the market says, ‘Forget it,’ they may have to lower the cost of this engine.”

The Explorer’s 4-cylinder engine won’t tow as much as the V6, Ford said. The front-wheel-drive, 4-cylinder version that is most fuel efficient will have the least off-road capabilities, traditionally a key characteristic of the model.

Buyers of the Explorer will be willing to make those trade- offs for better fuel economy, Holland said. Ford says poor gas mileage is the No. 1 reason shoppers reject the Explorer, which saw sales fall 88 percent during the past decade, from 445,157 in 2000 to 52,190 last year.

‘More Responsible’

“The impact of rising gas prices has really stuck with people,” Holland said. “People now buy more expensive light bulbs to be more efficient. We’re moving to a point where people make the choice to be more responsible.”

The Explorer’s improved fuel economy will be central to a marketing campaign that will reach more than 50 million people through social media such as Facebook, said Jim Farley, Ford’s global sales and marketing chief.

“Fuel economy is the core truth we have to get at,” Farley said at a media briefing on the Explorer July 20. Many of the 140,000 Explorer owners who trade in their SUV annually are “disappointed and want more on fuel economy.”

Wind Tunnel

To improve the Explorer’s mileage, Ford cut its weight by about 100 pounds by switching the SUV from a heavy pickup-truck frame to the same chassis as the Taurus sedan. Designers also sculpted the shape in a wind tunnel to lower wind resistance.

The Explorer with the 4-cylinder engine will be the most fuel-efficient mid-sized SUV on the market, according to Derrick Kuzak, Ford’s product-development chief.

In the 1990s, the Explorer was the top-selling utility vehicle in the U.S. and earned as much as $10,000 per vehicle for the Dearborn, Michigan-based automaker.

“As goes the Explorer, to some extent, so goes Ford,” Farley said. “It’s the backbone of the brand.”

Ford expects to sell more of the new model, especially with optional equipment such as the 4-cylinder engine, Farley said, while declining to reveal a sales goal. Analysts estimate annual sales for the new Explorer may top 100,000 units.

“What’s more important than the number we sell is that people see the value and that they’re willing to buy the better, more highly equipped versions,” Farley said. “That’s the key for us.”

Ford Explorer's Social Trek

Watch a video on the new 2011 Ford Explorer. Click here

With Explorer, Ford hopes to redefine SUV

New 2011 Explorer completely redesigned; key vehicle for Ford

by DEE-ANN DURBIN

DEARBORN, Mich. — The Ford Explorer, the hulking family-hauler that helped launch the SUV boom in the early 1990s, is back. And it hopes to define a new generation of more streamlined, fuel-efficient sport utility vehicles.

Ford begins a marketing campaign Monday for the 2011 Ford Explorer, which will be in dealerships this winter. It's an important vehicle for the automaker. Ford says the Explorer is its best-known product after the Mustang.

"Explorer is really still the backbone of the brand," Ford's marketing chief Jim Farley said recently at a gathering to introduce the Explorer to the media.

The new Explorer has been completely redesigned. The most obvious difference: It's built on a car platform, not a truck one, so it sits lower to the ground and has a smoother, more fuel-efficient ride.

Ford is taking a risk with customers who expect a truck-like SUV. The new Explorer will have less towing capacity than the outgoing model — 5,000 pounds, versus 7,115 pounds — and it won't offer a V-8 engine.

"Ford's challenge is to match the idea of the Explorer to this product," said Aaron Bragman, an analyst with IHS Automotive. "It's a good test for Ford to determine what an SUV is these days."

Trends in the market suggest most buyers aren't looking for the power of traditional SUVs and would prefer a more fuel-efficient vehicle. Ford's top U.S. sales analyst George Pipas said that a decade ago, 85 percent of all SUVs sold were truck-based; last year, just 23 percent were.

Ford hopes ride on new Explorer

Ford Motor Co. today unveils its 2011 Explorer, banking that consumers will embrace the reincarnation of its iconic sport utility vehicle as a car-based crossover.

Ford wants this Explorer to redefine SUVs the way the original defined them and sparked the SUV craze two decades ago. If it's a hit, the automaker stands to win financially and make the Explorer king of the segment again.

The 2011 Explorer, whose launch will be trumpeted on Facebook and in nine cities, marries the attributes that people love in SUVs -- roominess, capability and safety -- while fixing what they hate: poor fuel economy and a rough ride.

For weeks, the automaker has built anticipation by playing peekaboo -- releasing photos revealing part of a quarter panel here, a bit of the front end there. But today marks the first day consumers get a complete image and information.

With celebrities, executives and dealers in a coordinated attempt to seize attention from mainstream and social media, the multicity debut is a departure from the usual practice of launching an important vehicle at an auto show.

It's the start of a major media buy designed to reach 50 million people, said Jim Farley, head of global marketing.

Some 1,000 people are expected at the launch this morning in Ford's hometown, Dearborn. Other launch cities include Washington, Chicago, Dallas, Los Angeles and Miami.

"This is a really big car for our company," Farley said.

Mark Fields, Ford president of the Americas, calls the 2011 Explorer "the SUV for the 21st century, to break down the barriers and the stereotypes." The result is a car-based crossover that looks like an SUV, crawls out of mud and can tow 5,000 pounds, but with the fuel economy of a Toyota Camry.

It could prove game-changing.

"Ford is really tearing down the whole SUV segment, redefining it and taking what people love and amping it up," said analyst Erich Merkle of Autoconomy in Grand Rapids.

Overriding the past
While Ford has a lot riding on its new Explorer, no one expects a return to the glory days. Explorer sales in the United States peaked at 445,000 in 2000, each one netting a healthy profit.

Its popularity was so consuming that Ford ignored cars such as its Taurus, which was relegated to rental car status and then discontinued as a midsize car.

But when higher gasoline prices torpedoed the SUV segment, the Explorer became a casualty. By 2009, Explorer sales had fallen to 52,000, and fewer than 32,000 were sold in the first half of this year.

As Ford worked to rebuild its car lineup in recent years, the bold decision was made to remake the Explorer using the underpinnings of its new Taurus, which was making a comeback as a full-size sedan.

Car-based crossovers have proliferated, including Ford's own Flex and Edge. And utility vehicles account for a third of the market, Farley said.

He said the Explorer's name recognition, at nearly 100 percent, works in its favor.

"Our job is to myth-bust," Farley said of the prevailing attitude that SUVs are not fuel-efficient.

Ford originally thought that meant a radical design change.

Three design concepts were created. One, the Explorer America, was shown at the 2008 North American International Auto Show.

But it didn't go over well with consumers, said Moray Callum, North American head of design. "It was not as recognizable as an SUV as people wanted it to be."

"It seems the public that had stopped buying SUVs was not turning its back on the look or the capability of SUVs," Callum said, but rather their fuel economy and teeth-jarring ride. Ford execs realized they needed a modern interpretation of a look, still recognizable as an Explorer.

The concept chosen for production was closer to the Explorer's SUV roots.

"It taps into the traditional Explorer, yet is completely new," said Merkle.

Rebecca Lindland of IHS Automotive in Lexington, Mass., likes the design but doesn't see a family resemblance to its predecessors.

"It is a very modern and progressive interpretation," she said. "The biggest hurdle is it is not immediately associated with an Explorer."

But both analysts agree the interior and features make it a strong competitor.

"The telematics is years beyond what anyone else is offering, even luxury brands, and has been a real differentiator for Ford," said Aaron Bragman of IHS Automotive in Troy.

Based on the Taurus, as opposed to its original body-on-frame construction, the new Explorer drives like a car.

And then there's fuel economy.

By swapping the old 4-liter V-6 with a new 3.5-liter V-6, fuel economy is improved by 20 percent.

An optional 2-liter turbocharged EcoBoost four-cylinder engine is 30 percent more fuel-efficient. That equates to 18 miles per gallon in the city and 26 mpg on the highway. Official figures will be released once the government completes its testing.

"It will likely be close to hitting the 30-mpg mark, a monumental achievement for a Ford Explorer with three-row seating," said Merkle.

Derrick Kuzak, head of Ford's global product development, said improving fuel efficiency by a few miles per gallon "was not good enough to meet our targets.

"It will be on par with a Toyota Camry with a V-6," he said.

Sales to start in 5 months
Ford will not reveal volume estimates for the new Explorer, which will be built in Chicago alongside the Taurus and Lincoln MKS. A second shift is being added in November.

Two shifts can produce about 220,000 units a year, said analyst Joe Phillippi of AutoTrends Consulting in Short Hills, N.J.

The Explorer -- the sticker price hasn't yet been announced -- will go on sale about five months after the new 2011 Jeep Grand Cherokee, on sale now.

"People will cross-shop Grand Cherokee and look at fuel economy numbers and balk," said Bragman. The Grand Cherokee with a V-6 gets 16 mpg city/23 mpg highway.

The Explorer won't follow the Jeep across the Rubicon, but will tackle snow, mud and sand with its terrain management system that shifts into four-wheel drive and adjusts torque with the turn of a knob.

And the final attribute: the blue oval.

"If people like your company, they're more likely to shop your product," said Farley.



From The Detroit News: http://detnews.com/article/20100726/AUTO01/7260347/1148/rss25#ixzz0uppO06uQ

Ford Confirms Electric Focus for 2011

In an announcement Tuesday about Ford selecting a supplier for the vital lithium-ion battery pack that will be used in the Focus Electric, the automaker confirmed that the car will go on sale in 2011.

The redesigned Focus sedan and hatchback were shown at this year’s Detroit auto show, but the electric powertrain was only mocked up in the previous-generation Focus on sale today. The redesigned Focus with a gasoline engine goes on sale early in 2011 as a 2012 model.

Ford says the Focus Electric, as it’s being called, will go on sale sometime in 2011, but we don’t expect it in the first quarter. It is expected to have a range of 100 miles per full charge.

The lithium-ion battery will be built by LG Chem in Korea first, then at a new plant in Michigan. Ford says it will build two new hybrids with the same lithium-battery pack in 2012 on the company’s new C-car platform, the same platform as the Focus.

Drivers (won't) flip over Ford's Curve Control

We’ve all done it – swung too fast onto a freeway ramp and then suddenly had to yank on the steering wheel for control of the vehicle. It’s not fun, and reportedly loosing control on a bend accounts for about 50,000 crashes every year in the U.S. alone. That’s why Ford is introducing Curve Control on its 2011 Explorer and on 90 percent of its crossovers, SUVs, trucks and vans by 2015. The system senses when you’re entering a curve too quickly, and automatically slows your speed by up to 10mph in approximately one second.

An extension of roll stability control (RSC), the Curve Control system uses sensors to measure the vehicle’s roll, yaw, lateral acceleration, wheel speed and steering wheel angle. It runs calculations based on those sensors’ input 100 times a second, and is thus able to detect when the vehicle is not turning as much as the driver is steering. When this situation arises, the system reduces engine torque and applies precisely-controlled four-wheel braking, to help the driver regain control of the situation.

“Too many accidents stem from drivers misjudging their speed going into curves and freeway off- and on-ramps,” said Sue Cischke, Ford’s VP of Sustainability, Environment and Safety Engineering. “Ford’s Curve Control technology senses a potentially dangerous situation and reduces power and applies brakes more quickly than most drivers can react on their own.”

High-Tech Car Lets the Blind Drive

Researchers at Virginia Tech and have partnered with the National Federation of the Blind (NFB) for an upcoming demonstration of a prototype vehicle equipped with new technology that allows a blind person to independently drive a car.

The custom Ford Escape prototype, which uses non-visual interface technology, is scheduled for a public demonstration as part of the pre-race activities at the 2011 Rolex 24 At Daytona on January 29, 2011. A blind person, who has yet to be selected, will drive the prototype on a course near the famed Daytona International Speedway, and will attempt to simulate a typical driving experience.

“Three years ago we accepted the NFB Blind Driver Challenge to develop a vehicle that can be driven by a blind person. The challenge was not the development of an autonomous vehicle that could drive a blind person around, but rather the creation of non-visual interfaces that would allow a blind person to actually make driving decisions,” said Dr. Dennis Hong, Director of the Robotics and Mechanisms Laboratory at Virginia Tech.

Dr. Marc Maurer, President of the Baltimore-based NFB, praised the development, saying the demonstration would “break down the wall of stereotypes and misconceptions that prevent our full integration into society by showing the public that the blind have the same capacities as everyone else.”

“Virginia Tech has accepted our challenge to apply non-visual interfaces to the task of driving, which has always been wrongly considered impossible for blind people,” Dr. Maurer said.

The vehicle’s non-visual interfaces use sensors that allow a blind driver to maneuver the car based on information transmitted to the driver about his or her surroundings. These include factors such as whether or not another car or object is nearby, out in front or in an adjacent lane.

“We are not trying to build a technology alone. We are trying to build a technology that can be combined with an intellect to do things that neither could do alone,” Dr. Maurer said.

Many blind people consider the idea of ever driving a car impossible, but scientists hope the initiative could help challenge such long-held assumptions.

"We're exploring areas that have previously been regarded as unexplorable," Dr. Maurer told the Associated Press.

"We're moving away from the theory that blindness ends the capacity of human beings to make contributions to society."

The NFB announced its plans for the vehicle demonstration during a news conference on Friday in Daytona Beach, Florida.

Dr. Maurer began thinking about building such a vehicle about ten years ago when he founded the NFB’s research institute.

"Some people thought I was crazy and they thought, 'Why do you want us to raise money for something that can't be done?' Others thought it was a great idea," he said.

"Some people were incredulous. Others thought the idea was incredible."

The new vehicle originated, in part, from Virginia Tech's 2007 entry into the DARPA Grand Challenge, a contest funded by the U.S. Department of Defense to develop driverless vehicles.

Virginia Tech took third place in the competition, having built a self-driving car that used sensors to detect traffic and avoid hitting other vehicles and objects.

On the heels of their success, the team responded to an NFB challenge to help build a car that could be driven by a blind person.

The researchers began by conducting a feasibility study using a dune buggy equipped with sensor lasers and cameras that acted as the “eyes” of the vehicle. A vibrating vest directed the driver to accelerate, slow down or turn.

Impressed by the results, the NFB urged the team to continue their work, which will be demonstrated next January in Daytona.

One of the non-visual interfaces on the new custom Ford Escape is called DriveGrip, which uses gloves with vibrating motors on areas that cover the driver’s knuckles. The vibrations let the driver know when and where to make turns.

Another interface, known as AirPix, is a tablet about 4 inches by 5 inches in size with multiple air holes. Compressed air flowing out of the device informs the driver of his or her surroundings, effectively creating a map of objects in the vicinity of the vehicle. It also tells the driver whether another vehicle is in a neighboring lane, or whether there is an obstruction on the road.

Dr. Hong, a Virginia Tech mechanical engineering professor who led the research, said the interface technology could not only someday help blind drivers operate a vehicle, but could also help make conventional cars safer.

He said the researchers hope to someday turn the new technology into a consumer product.

However, "this is not going to be a product until its proven 100 percent safe,” he said.

Advocates for the blind say it will likely be a while before the idea of blind drivers is widely accepted, and years of testing will be needed to prove the new technology is safe and effective.

The latest prototype is part of a more comprehensive mission to change the way people perceive the blind.

Mark Riccobono, executive director of the NFB's Jernigan Institute, said when people see him out with his 3-year-old son, they think his son is guiding him.

"The idea that a 3-year-old takes care of me stems from what they think about blindness," Riccobono told The Associated Press.

"That will change when people see that we can do something that they thought was impossible."

New 2011 Ford Edge Named Official Vehicle of 2010 U.S. Ironman Series

The Ford Edge was extensively reworked and retweaked for 2011 and it is now the official vehicle of the 2010 United States Ironman event series.

Identified as a favorable segment to expand its brand, Ford sought additional exposure in the Ironman series with its all-new Edge. A title sponsor since 2005, Ford will place the Edge in Ironman series ads, Web videos, and on-site displays.You can also expect to see the Edge in action at and around various Ironman venues.

"This audience represents a huge opportunity for us in the crossover segment," said Jim Peters, Ford's manager for brand content and alliances. "They will help us spread the word about our revolutionary MyFord Touch driver connect technology and the styling and features that define the new Ford Edge and all the new vehicles in the Ford lineup."