Tuesday, December 9, 2008

A DIFFERENT ROUTE

At Ford, we are headed in a new direction. After turning a profit this year in the first quarter and making significant progress on cost reductions, we were hit by a spike in gas prices, followed by the current credit crisis. But instead of focusing on our challenges, we’d like you to know how very far Ford has come and how we’re doing business differently.

To watch the video go to... http://www.fordvehicles.com/thefordstory/

Learn more about Ford!

If you would like to learn more about Ford's progress go to... http://www.fordvehicles.com/thefordstory/ourprogress/

On that website you can learn about ford's progress about going green, quality, new technologies, safety, and new products.

AutoblogGreen achieves 43.1 mpg in 2010 Ford Fusion Hybrid

We're in the City of Angels this week to drive a bunch of new Fords, including the new 2010 Mustang and Fusion. We started off Monday afternoon with a mileage challenge in the new 2010 Fusion Hybrid. We can't share our driving impressions until Saturday, but we can tell you the results of the mileage contest. Ford hybrid applications manager Gil Portalatin used his intimate knowledge of the car to set some benchmarks the day before. Ford claims the Fusion will get at least 39 mpg city/ 37 mpg highway when the EPA numbers are calculated in the coming weeks. Portalatin got 46 mpg on the first segment of the drive route and 43.5 mpg on the hillier second part. Among the journalists on hand, Car and Driver's Steve Siler recorded a 43.6 mpg result on the first part. After Drew Phillips and I switched places for the second segment, I achieved 43.1 mpg, which is a very impressive number for Ford's new mid-size sedan.

Thursday, December 4, 2008

Ford tells Congress it may be able to go it alone

WASHINGTON – Humbled and fighting for survival, Detroit's once-mighty automakers appealed to Congress with a retooled case for a huge bailout Tuesday, pledging to slash workers, car lines and executive pay in return for a federal lifeline. GM said it wouldn't last till New Year's without an immediate $4 billion and could drag the entire industry down if it fails.

General Motors Corp., asking for as much as $18 billion to keep afloat and survive even worse economic storms, painted the direst portrait to date of what could happen if Congress doesn't quickly step in.

"There isn't a Plan B," said Chief Operating Officer Fritz Henderson. "Absent support, frankly, the company just can't fund its operations." Without help, the company warned, "the company will default in the near term, very likely precipitating a total collapse of the domestic industry and its extensive supply chain, with a ripple effect that will have severe, long-term consequences to the U.S. economy."

New sales figures underscored the seriousness of the situation. Ford said its November U.S. light vehicle sales tumbled 31 percent, while sales at Toyota, Japan's No. 1 automaker, fell 34 percent despite its extension of zero-percent financing on many vehicles.

Democratic leaders have said they might call Congress back next week to pass an auto bailout — but only if the carmakers' blueprints show the Big Three have reasonable plans to stay viable with the help.

Making no commitments, House Speaker Nancy Pelosi said Tuesday, "We want to see a commitment to the future. We want to see a restructuring of their approach, that they have a new business model, a new business plan." She said, "it is my hope that we would" pass legislation to help the industry.

All three plans envision the government getting a stake in the auto companies that would allow taxpayers to share in future gains if they recover.

Along with detailed stabilization plans, the auto executives were offering up a hefty dose of humility and a host of symbolic concessions designed to repair their images, badly tattered after they arrived in Washington last month on three separate private jets to plead for federal help.

Ford CEO Alan Mulally, GM CEO Rick Wagoner and Chrysler chief Bob Nardelli all planned to road-trip to Washington in fuel-efficient hybrid cars for hearings on Thursday and Friday.

Mulally and Wagoner both said they'd work for $1 per year if their firms took any government loan money, while Ford offered to cancel management bonuses and salaried employees' merit raises next year, and GM said it would slash top executives' pay. Both said they would sell their corporate aircraft.

This executives are going out of their way to show deference to lawmakers and a willingness to flog themselves for past mistakes. "I think we learned a lot from that experience," Mulally told The Associated Press in an interview.

Ford Motor Co., in far better shape than GM and Chrysler LLC, asked for a $9 billion "standby line of credit" to stabilize its business but said it didn't expect to tap the funds unless one of Detroit's other Big Three went bust. Its plan projected Ford would break even or turn a pretax profit in 2011.

The company plans to cut its number of dealers by more than 600, to 3,790 by the end of the year.

The unions were preparing to make sacrifices as well. United Auto Workers leaders summoned local union leaders from across the country to an emergency meeting Wednesday in Detroit to discuss possible concessions. Up for discussion were the possibility of scrapping a much-maligned jobs bank in which laid-off workers keep receiving most of their pay and postponing the automakers' payments into a multibillion-dollar union-administered health care fund.

U.S. automakers are struggling to stay afloat heading into 2009 under the weight of an economic meltdown, the worst auto sales in decades and a tight credit market. GM, Ford and Chrysler went through nearly $18 billion in cash reserves during the past quarter, and GM and Chrysler have said they could collapse in weeks.

Ford's recovery blueprint said it would invest $14 billion over the next seven years to boost its vehicles' fuel efficiency, and it said it would improve the overall efficiency of its fleet by an average of 14 percent next year. The company plans to speed its rollout of electric and hybrid gas-electric vehicles.

And Ford is calling for a partnership among automakers, parts suppliers and the government to develop new battery technologies domestically, so the U.S. doesn't have to rely on foreign batteries — as it now does on foreign oil — to power its cars.

Besides cutting its number of dealers, it will trim its major sourcing suppliers by more than half, to 750 from 1,600.

GM said it would make huge cuts in its numbers of workers as well as reductions in its vehicle brands and plants by 2012. The auto giant is seeking a $12 billion loan to keep it running, plus a $6 billion line of credit in case market conditions worsen.

GM would focus on four brands — Chevrolet, GMC, Buick and Cadillac. By 2012, the plan calls for 20,000 to 30,000 fewer workers, a reduction of nine facilities and 1,750 fewer dealers. The company also outlined efforts to negotiate swapping some of the company's debt for equity stakes in the automaker.

Chrysler was expected to outline changes that would include a swap of debt in the company for equity stakes and reductions in some vehicle models, according to a person who was briefed on the plan. The person spoke on condition of anonymity because the discussions were private.

GM, according to its quarterly report filed with the Securities and Exchange Commission, owes creditors $45 billion and it must pay more than $7.5 billion early in 2010 to a UAW-administered trust fund that will take over retiree health care payments.

Ford owes more than $26 billion, with $6.3 billion due to its UAW trust fund at the end of 2009. Chrysler, a private company, does not have to open its books, but its CEO, Nardelli, has said it would be difficult for the company to make it without federal aid. All three likely are negotiating with the UAW for delays in payments to the trusts.

The companies are resisting calls that they file for bankruptcy, arguing that no one would buy a car from an automaker that might not survive the life of the vehicle.

___

Tom Krisher reported from Detroit. AP Writer Ken Thomas contributed from Washington.

Opinion & Analysis: What will happen if the auto companies fail?

If the major car companies were to fail, car and truck prices could increase, fewer vehicles will be available and used car owners will struggle to find replacement parts, some experts say. "Vehicles could cost anywhere from 5% to 15% more, maybe even more than that," said Michael Robinet, vice president of global vehicle forecasts for auto consultant CSM Worldwide. Automakers might also be forced to drop many of their buyer incentives, such as cash-back or low financing rates,” according to CNN Money.

If GM were to fall, companies that supply GM with parts and materials will take a huge hit. "The first thing they'll stop making is [replacement] parts," Kimberly Rodriguez, co-leader of global automotive services for accounting firm Grant Thornton, said. "That's the least profitable business they do. If the production suppliers aren't functioning, the 150 million used vehicles out there are going to have trouble."

Even though Ford isn’t experiencing a “cash crisis,” a GM or Chrysler bankruptcy could take a substantial toll on Ford because suppliers would suffer. Asian markets, which are “financially healthy,” would also experience production difficulties, CNN Money reports.

If GM goes bankrupt, a prominent economist indicates that unemployment could rise to 9.5 percent in the U.S., in comparison to last year’s 6.5 percent, sending the country into a “severe recession,” according to Eoin O’Carroll of The Christian Science Monitor. GM employees aren’t limited to the U.S., and the workers would lose their jobs from “Ecuador to Poland to Kenya to Uzbekistan.” But O’Carroll suggests that “Japanese, Korean, and German automakers could step in and make up for the lost jobs.”

Wilbur Ross, who earned billions on investing in troubled steel and textile companies, and is called the “King of Bankruptcy,” also said it would be disastrous for the economy if one of the Big Three filed for Chapter 11. He claimed that if one of the companies went into bankruptcy, the other two and their suppliers would fall as well, because of tightened credit lines from the economic crisis.

Hedge-fund manager William Ackman and former CEO of General Electric Co. Jack Welch disagree with Ross, claiming bankruptcy could benefit the companies by forcing them to restructure.

Similarly, Ted Reed of TheStreet.com wonders why the automakers think they are entitled to government loans when some airlines accepted bankruptcy and it actually helped them survive. “After all, while ‘bankruptcy is not an option’ has become a mantra for automakers, the legacy airlines expect to post profits in 2009, largely because recent bankruptcies prepared them to deal with the troubled economy,” Reed writes.

Even though GM CEO Rick Wagoner said that "80% of consumers would not consider buying a car from a company in bankruptcy,” Reed contends that Delta used bankruptcy to its advantage by merging with Northwest and “took the opportunity to remake itself.”

A blog entry from the investment site Motley Fool argues that, out of the three companies, Chrysler should not be bailed out. The writer claims that the federal government has given Chrysler money before, and it failed. Furthermore, out of the three companies, Chrysler is privately owned and the U.S. should “Let big, private money succeed or fail of its own merits.” Finally, it might be beneficial to let Chrysler die, the writer notes, because there is an “overcapacity” of producers in the industry right now. “Rather than having congress give away money for all Big Three to limp through this recession, why not just solve the underlying condition by drastically slashing one of the three,” the writer asks.

“Ford could actually prosper” when all is said and done, according to Bill Saporito of Time magazine. Ford still posts a profit, thanks partly to the fact that it doesn’t have a bank bogged down by subprime mortgages, like GM’s GMAC. Ford also maintains credit lines of $10.1 billion. The company is investing more and more in smaller, fuel-efficient cars, and Ford CEO Alan Mulally said, "By the end of 2010, two-thirds of our spending here will be on cars and crossovers—up from one-half today."

Saporito admits that Ford would hurt in the short term if some suppliers fail as a result of a GM or Chrysler collapse, because they often use the same suppliers. “But longer term, customers might flock to a U.S. company that isn't in bankruptcy and thus stands 100% behind its products—and is free to operate without court supervision,” he states.

2010 Mustang GT Revealed Drifting Style at Barker Hanger in Santa Monica, California

The stage was set at Barker Hanger in Santa Monica, California where a new 2010 Mustang GT was revealed for the first time Hollywood style. The star of the show was brought in by a star in the Drifting world, Vaughn Gittin Jr.

It was an invitation only grand introduction for the 2008 Los Angeles Auto Show, televised on SPEED-TV. John and Ashley Force were in the audience, along with Parnelli Jones and Carol Shelby.

World Drifting Champion Gittin drifted in the famous hanger in front of other famous classic Mustangs. They were grouped in rafters like Matchbox cars in a shadow box. “It was a bit nerve wracking for me,” said Gittin. “It must have been more nerve wracking for the owners of the other Mustangs.”

The 2010 Mustang GT will be Gittin’s new competition vehicle. It is all carbon fiber and weighs 2600 pounds. It is equipped with an aluminum Ford Racing motor and supercharger.

“There is also a K&N conical air filter and a K&N oil filter,” said Gittin. “I have used K&N Engineering products since I was 16-years-old. My professional relationship with K&N began about 5-years-ago. I was moving up the ranks in drifting and walked over to the K&N booth, asked for a sponsorship and the rest is history. K&N keeps the dirt and debris out of my engines.”

Gittin said it was very hard to keep the 2010 Mustang GT under wraps before the show. “We took it to the dyno without body panels,” he said. “It has outstanding power.”

Gittin’s new Mustang is back in North Carolina getting some finishing touches. “It had a special paint job for the reveal,” he said. “But, the car will be painted blue and teal for racing. I am very excited and privileged to have the first 2010 race
car.”

For Pics visit: http://www.knfilters.com/news/news.aspx?ID=1705

Officially Official: 2010 Ford Mustang by Hot Wheels

The Ford Mustang has always been about affordable performance and that philosphy goes all the way down to prices under $1. Following the official unveiling of the 2010 Mustang last week in Los Angeles comes the introduction of the least expensive variant of all, the Hot Wheels car. Shots of a loose pre-production sample first hit the web via eBay ahead of the L.A. show. Ford apparently shared CAD data for the body of the updated Stang with Mattel, so the die-cast's body proportions are pretty much spot on, but as usual, the wheels are disproportionatly large. The real Mustang won't be available at Ford stores until early next year, but the super lightweight should be appearing at your local Target/K-Mart/Wal-Mart sometime next week. In L.A., Ford handed out a limited number of specially-marked "Auto Show Edition" Hot Wheels Mustangs. Several of those, predictably, are listed on eBay at a substantial markup for those of you who simply cannot wait another 48 hours for it to hit store shelves.

2010 FORD MUSTANG REALLY OFFERS 'STEED FOR EVERY NEED,' AGE, THANKS TO NEW HOT WHEELS MODEL

DEARBORN, Mich., Nov. 26, 2008 – The dynamic new 2010 Ford Mustang is sure to delight car customers of all ages – including children ages 3 and up.

On the heels of last week's debut of Ford's newest Mustang, Mattel is making plans to launch the Hot Wheels® version of America's iconic muscle car.

"Cars like the Mustang are a natural for Hot Wheels," said Alec Tam, director of Design, Hot Wheels. "We choose cars based on their ability to meet our brand values, which are speed, power, performance and attitude. Mustang hits all four of those points."

The 2010 Hot Wheels Mustang is 1/64 the size of the original. It weighs less than a pound and is just short of three inches long, compared to the full-size car, which tips the scale at approximately 3,500 pounds and measures more than 15 feet in length.

Aside from those obvious differences, the two products and how they are made share similarities.

For example, the same digital data Ford designers create for the actual car is used by Mattel's Hot Wheels designers to model the toy version.

"We share Ford's CAD (Computer-Aided Design) data, but we reinterpret it into a format that works for us because there is a lot of extraneous information that we don't necessarily need for a 1/64 model -- like a headlight lens or a door handle or a trim piece," explained Tam, whose background is in car design.

Once the data is translated, Tam says modifications are done to make sure the car meets a variety of safety requirements.

"Safety is our first goal. So a corner that looks sharp on a full-size car will not be sharp on a 1/64 car," he explained. "You'll also notice that our cars don't have side mirrors. That's because if a child steps on the toy in the middle of the night, there is a potential for injury."

One of the things that Tam says might surprise most people is how much behind-the-scenes work goes into making sure the car works properly on the Hot Wheels race track.

"The real full-size vehicle wasn't designed to work on our tiny little orange track. I don't think Ford planned for the car to go through a loop," he chuckled. "We have to adjust certain things on the car so that it will perform well on the track."

A bit of fine tuning also has to be done on the wheels.

"Our wheels are much bigger than those on the actual car," Tam said. "If you blow up the 1/64 car to full size, the wheels are probably 25- or 28-inches versus the stock car, which has 17- or 18-inch wheels on it."

One of the biggest challenges designers faced, says Tam, was deciding which features on the full-size car to emphasize or de-emphasize on the 1/64 model, because those types of details will ultimately help customers distinguish the 2010 Hot Wheels Mustang from its 2005 Hot Wheels Mustang predecessor.

"It's our job to make sure that we highlight as much of the original car's flavor that we can," he explained. "Otherwise, if you're a 5-year-old and you're standing five feet away from the store shelf, you won't be able to tell the difference."

Tam says seeing Ford's 2010 Mustang at a special sneak preview in Dearborn helped him hone in on some of the vehicle's most distinctive features.

"After seeing the car in person, we accentuated the haunches, made the nose of the car a lot flatter and adjusted the front end to sit lower," he said. "We have to 'grow' some of those details on the 1/64 car so that you can actually see them. So if you took the Hot Wheels car and blew it up to actual size, it might look a bit cartoonish compared to the real thing."

Once all the necessary modifications are made, the car is digitally shrunk down to 1/64 size and put through a rapid prototyping machine that spits out a basic gray resin model, similar to the silver models generated in the Ford Design Studio.

"The reason we do our models in gray is the same reason Ford designers do their models in silver," said Tam. "It's just dark enough that you can see the forms, but it's light enough that you can photograph the car."

With a physical model in hand, Tam says he and his team can see things that are difficult to spot on a computer screen.

"At the end of the day, the (computer) tube can lie to you," he said. "What we see on screen is obviously much bigger than in reality, and we understand that our reality is a 1/64 scale car, which isn't more than 3 inches long."

The next step is the tooling process.

"That's when our engineers create the actual parts of the car, like the windshield, the interior and the chassis, using the surface data that we provided with the original prototype," explained Tam.
Once tooling is complete, designers decide on the decorations and graphics that will go on the car, such as the exterior color and logos. After an actual production prototype is approved by Ford, the eight-month design process is complete and the car is sent to the factory for production.

"Obviously designing a real car is much more involved and complicated, and it has real world ramifications," said Tam. "Our main objective is making sure that kids can play with the toy safely and have fun."

A limited number of Hot Wheels' 2010 Ford Mustang will be given out on the Ford stand at the Los Angeles Auto Show. The toy is expected to hit retail stores Dec. 1, 2008.

Hot Wheels has been replicating Ford products in the hundreds of millions for the past 40 years. In fact, one of the very first Hot Wheels cars was a Redline Custom Mustang, which was released in 1968.

"When our Ford vehicles are replicated as toys, it enables us to build brand enthusiasm with children at a very young age," said John Nens, manager, Ford Global Brand Licensing. "It also helps children form emotional bonds with Ford, which they will carry forward throughout their lives."

Tam says the same is true for Mattel and its Hot Wheels brand.

"A kid can take one of our cars home and say, 'Wow, one day when I'm 16, I'll be able to drive a brand new Mustang,' and he'll remember that forever," he said.

GM seeks $18B to survive; Ford wants $9B just in case; Chrysler asks $7B

General Motors has put a price tag on its life: $18 billion in taxpayer assistance.

For its part, Ford wants $9 billion as a safety net but says it might not need to use it. A more detailed plan is in the works.

In its rescue plan to Congress, GM warns of "severe, long-term consequences to the U.S. economy" if it is allowed to fail.

GM said it wants $12 billion in loans — $4 billion by the end of December and a total of $10 billion to $12 billion by late March. It also seeks a separate $6 billion lifeline of credit if things get worse.

As part of its plea for taxpayer help, GM would cut jobs, close factories, eliminate brands and slash executive pay. GM and Ford announced that their CEOs would collect a salary of $1 a year if their companies use the loan money. Chrysler's chief also has said he would work for $1 in exchange for federal help.

"Absent such assistance, the company will default in the near term, very likely precipitating a total collapse of the domestic industry," GM said. It contends that its collapse would have "a ripple effect that will have severe, long-term consequences to the U.S. economy."

"There isn't a Plan B," said Chief Operating Officer Fritz Henderson.

GM lays out the highlights of its plan.

The auto honchos are to make their pitches to congressional committees Thursday and Friday. After being publicly scorned for having arrived at earlier hearings in their private jets, the CEOs are driving to the capital from Detroit in new fuel-efficient cars. Their companies say that will save more than $15,000.

The The New York Times and Washington Post have more.

Ford accelerates electric-vehicle plans

Ford Motor made electric vehicles a centerpiece of a turnaround plan presented to Congress on Tuesday, saying that it will introduce an all-electric van for fleet use in 2010 and a sedan in 2011.

The Big Three U.S. automakers are scheduled to return to Washington, D.C., this week with the hopes of negotiating loans to forestall a collapse from lack of cash.

All three companies are seeing a continued dip in sales, but Ford is considered far better off financially than General Motors and Chrysler. Ford on Tuesday said it could be cash-flow positive from operations by 2011, but it is still requesting up to $9 billion in loans, which CEO Alan Mulally said will act as a "critical backstop or safeguard against worsening conditions, as we drive transformational change in our company."

The business plan lists cost reductions--including plant closings and the sale of its much-criticized corporate aircraft--and investments in smaller, fuel-efficient cars and a line of electric vehicles.

Its product plans calls for:

• A commitment to improve fuel efficiency across its fleet: 14 percent for 2009, 26 percent for 2012, and 36 percent for 2015--all compared with 2005 overall fleet mileage.

• At the North American International Auto Show, Ford will discuss its "vehicle electrification plan." That will include a family of hybrids, plug-in hybrids, and all-electric, or "battery electric," vehicles scheduled to debut in 2012.

Its first product will be a van-type vehicle for commercial fleets in 2010 and a sedan in 2011 with a goal of making battery-powered cars cost-effective. The cost of batteries make plug-in hybrid or all-electric vehicles significantly more expensive than gasoline engine cars.

Ford said that it will work with unnamed battery and electric-vehicle powertrain providers to bring its electric cars to market.

The company said that it intends to invest $14 billion in efficiency and it will introduce in cars its EcoBoost technology, which it unveiled at last year's North American International Auto Show.

The company also said that it is exploring the sale of its Volvo car division.

Ford Unveils Plan To Invest $14 Billion In New Technologies

DOW JONES NEWSWIRES

Ford Motor Co. (F) unveiled its latest plan to turn around its operations as the auto maker seeks $9 billion in bridge financing from the U.S. government.

The company's plan includes $14 billion in U.S. spending over the next seven years as the company retools its 2015 models to be 36% more fuel-efficient than its 2005 models.

"For Ford, government loans would serve as a critical backstop or safeguard against worsening conditions, as we drive transformational change in our company," said Ford President and Chief Executive Alan Mulally in a statement.

As part of the plan, the company said it would restructure to operate profitably in the current economic climate, improve its balance sheet and accelerate development of new products to match shifts in customer interest.

Ford sees U.S. sales below historical norms, with sales of 12.5 million vehicles in 2009, 14.5 million in 2010 and 15.5 million in 2011. This year's industry sales are projected to be about 13.5 million, down from last year's 16.1 million.

Despite what it sees as a protracted sales slump, Ford said it should break even, at minimum, both overall and in North America in 2011, excluding items.

Ford, General Motors Corp. (GM) and Chrysler are presenting their turnaround plans to Congress Tuesday, weeks after legislators balked at passing an aid package. Congress ordered the auto makers' CEOs to come back with detailed plans for turning around their companies. The executives had defended their management practices, blaming their current problems on the economic crisis.

Shares of Ford were up 13% to $2.89 in recent trading.

Priced: 2010 Ford Mustang Undercuts Base 2010 Chevrolet Camaro

DEARBORN, Michigan — The base 2010 Ford Mustang will undercut its closest rival, the 2010 Chevrolet Camaro. Ford said the base V6-powered 2010 Mustang will start at $21,845, including an $850 destination charge. The base V6-powered 2010 Chevrolet Camaro starts at $22,995, including a $750 destination charge.

The base redesigned 2010 Mustang is $1,150 cheaper than the redesigned 2010 Camaro. The 2010 Mustang is also marginally cheaper than the base 2009 Dodge Challenger. The Challenger has a price premium of $150 over the 2010 Mustang. The base Challenger with a 3.5-liter V6 starts at $21,995, including a $675 destination charge.

However, a top-of-the-line 2010 Ford Mustang GT Convertible Premium model starts at $36,845, including shipping. The uplevel 2010 Chevrolet Camaro with a V8 starts at $30,995, including destination.

Ford's price list for the 2010 Mustang includes a wide range of options, including a $1,995 glass roof, $300 Red Candy specialty paint and a $2,195 electronics package, which includes a navigation system and dual-zone automatic temperature control. The "over the top" racing stripe adds another $395, while a remote starter on automatic transmission models adds $345.

Ford said the optional five-speed automatic transmission adds another $995 to the 2010 Mustang's bottom line. Expect to pay $495 for optional 18-inch painted or polished aluminum wheels. Ford said the 19-inch bright machined aluminum wheels, which are optional on the GT Premium model, will cost $1,095.

Inside Line says: Consider it a bit of a price war among Detroit's muscle cars, with Ford leading the pack with the value model. — Anita Lienert, Correspondent

Ford Mustang Wins 'Favorite Affordable Convertible' Honor, New 2010 Fusion and Milan Hybrids Make New England Debut

-- The 2009 Ford Mustang is named "Favorite Affordable Convertible" by the members of the New England Motor Press Association (NEMPA). -- Ford becomes the number one producer of hybrids in North America with the new 2010 Ford Fusion Hybrid and Mercury Milan Hybrid.

BOSTON, Dec 03, 2008 /PRNewswire-FirstCall via COMTEX/
-- Ford Motor Company makes a product splash at the 52nd Annual New England Auto Show by winning an award from New England journalists and debuting the new 2010 Ford Fusion and Mercury Milan hybrids. Ford becomes the industry's number one hybrid producer with the addition of the new Fusion and Milan hybrids in 2009.

In addition to the new hybrid models, Ford will also be featuring the full Ford Fusion lineup, 2010 Mustang, all new Ford F-150 and Lincoln MKZ.

Mustang earned Ford the NEMPA's "Favorite Affordable Convertible" award and was cited by the journalist's jury for its combination of fun, affordability, style and economy that made it a winner.

"I would like to thank the New England Motor Press for the Mustang award," said John Felice, general marketing manager, Ford Lincoln Mercury. "This award is proof that Ford is providing products that people truly want and value. And those products will keep coming year after year."

For the 2010 model year, the new Ford Fusion lineup expands to include an all-new hybrid model that offers best-in-class fuel economy. In fact, the Fusion hybrid beats the Toyota Camry hybrid by at least 6 mpg in the city. Fusion also has the innovative new SmartGauge(TM) with EcoGuide that coaches hybrid drivers on how to maximize fuel efficiency.

The Fusion will offer three fuel-efficient gasoline engine options -- the Duratec 2.5-liter I-4 and enhanced 3.0-liter V-6 and 3.5-liter V-6 Duratec engines. Fusions equipped with the 2.5-liter I-4 engine are expected to deliver at least 3 mpg better on the highway than the Honda Accord and 2 mpg better than the Toyota Camry. The 3.5-liter V-6 powers the all-new Fusion Sport model.

Class-exclusive features include Ford SYNC(TM), SIRIUS(R) TravelLink(TM), BLIS(TM) (Blind Spot Information System) with Cross Traffic Alert and Sony-branded audio set Fusion apart from other mid-size sedans.

The Mercury Milan builds on a strong foundation of quality and reliability, adding to the mix for the 2010 model year an all-new hybrid model, more fuel-efficient gasoline powertrain options, class-exclusive technologies and a more refined, sophisticated design.

Both the 2010 Ford Fusion and Milan and their hybrid versions will be available in dealer showrooms in spring 2009.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.