Best labeled a luxury sport sedan, the SHO is the performance black sheep in the all-new Taurus family. It couples the near-luxury trim of a high-end Taurus Limited with outstanding turbocharged power and tautly athletic handling. It also draws a line in the powertrain sand with the introduction of Ford's all-new EcoBoost engine, a fuel-efficient combination of direct fuel injection and turbocharging. This is Ford's critical near-term strategy to handle the fuel-economy, emissions and power maelstrom — and it works.
Model Lineup
As the performance offshoot of the all-new 2010 Taurus, the Taurus SHO is a stand-alone model. Minimal badging identifies the SHO, which will be spotted only by those in the know. Outside, minor brightwork details are found in the grille, along with SHO badges in the quarter windows, a small rear spoiler and twin tailpipes. All sheet metal is shared with the standard Taurus.
Already stuffed with premium materials, the SHO offers but three option packages. The first we expect to find on nearly all SHOs. It includes a moonroof, a 390-watt 12-speaker Sony sound system and heated and cooled front seats for $2,000.
The second option package is luxury-oriented at $3,000 and offers a power rear sunshade, heated rear seats, adjustable pedals, auto headlamps, rain-sensing wipers, the trick radar-guided Blind Spot and Cross Traffic Alert functions, along with a rearview camera — not many excuses for backing into a pole with this.
Most to our liking is the Performance Package. Built around higher-grip Goodyear F1 summer tires on unique 20-inch wheels, the Performance Package delivers improved brake pads, sport tuning on the suspension, electric steering assist, an off switch for the traction control and a lower 3.16:1 final drive ratio. Enthusiast drivers will definitely want the Performance version, since it sharpens response and glides on smooth pavement. But frost heaves mean a mandatory test drive to ensure an acceptable ride — it's a firmer ride than the standard SHO, which is in turn firmer than the standard Taurus.
Under the Hood
The heart of the SHO is its high-tech twin-turbocharged direct-fuel-injected 4-valve 4-cam 3.5-liter V6. Belting out 102 more horsepower than the Taurus' rank-and-file 3.5 liter, the SHO engine whips up a horse a day: 365 horsepower. Even better, its boost "curve" is actually a massive 350 lb-ft shelf that magically punts the SHO into motion, and its fuel economy is a mile or two better per gallon than the competition's, at 25 mpg on the highway. Credit the low fuel burn to direct injection, which squirts fuel directly into the cylinders, allowing a higher, more efficient compression ratio.
All SHOs are full-time all-wheel drive, too. This squelches all traction worries, either from power-induced wheelspin or nasty weather. Another given is the 6-speed automatic transmission. Both center console and paddle shifting are provided.
Noteworthy as well is the stiff unibody chassis. This supports the extra precision provided by the SHO's electrically assisted power steering, along with the sport sedan's stiffer suspension tuning. Performance all-season 255/45VR-19 tires are standard, with 20-inch summer tires on the Performance Package.
Inner Space
Ford designers pressed for a dramatic, twin-cockpit interior for the new Taurus, and they got it. With its dramatically sloping dashboard and strong detailing, there was little need to amp up the interior spectacle for the SHO. Compared with the regular Taurus, the SHO's standard leather seats sport suede inserts, as does the steering wheel. Finally, the SHO pedals wear aluminum pads. That's about it for SHO interior perks.
SHO seating is comfortable, if not overly bolstered against cornering loads. Generous tilt and telescoping steering, plus no-excuses seat travel, seat massage and seat heating and cooling accommodate nearly everyone in comfort. Rear-seat room is also better than expected, and trunk room is spacious in this full-size car.
On the Road
SHO owners love surprising the unwary with unexpected speed and stability, both highlights of the new car. Throttle response is immediate and torque generous, so the heavy SHO feels lighter and more dexterous than it should. And yes, it's downright fast. Pleasant mechanical sounds emanate from the engine compartment at full throttle, but turbo noise is nonexistent. In fact, with the turbos hidden low against the engine and invisible during underhood inspections, there's little chance of guessing the engine is turbocharged.
The paddle shifters — of limited usefulness on the standard Taurus — feel natural and are put to constant use on the SHO because the responsively tuned chassis encourages driver engagement. We wish the paddle shifters didn't travel with the wheel, because they get lost to the driver in tight turns, but generally they work well. Almost all downshifts and lightly loaded upshifts are butter smooth, but hard-charging acceleration brings on distinct shift feel. Left in automatic mode, the 6-speed transmission selects gears intelligently and quickly.
Steering precision is good and the chassis is stable. The quiet cabin provides something of a detached driving experience, and a 4,300-pound sedan can be only so agile on twisting country lanes. Still, the enthusiast driver feels rewarded on challenging roads because of precise steering, never-ending traction and ample, torquey power. High-speed cross-country jaunts are the SHO's natural habitat, and with its coddling interior, it makes a good, albeit large, commuter.
Thanks to the AWD, the SHO provides tenacious, reassuring grip on wet roads and even more grip when the sun comes out. The feel is of a well-balanced rear-drive sedan with high limits. It takes racetrack antics to lose traction, and there are plenty of electronic aids to help should things degrade that far.
Ride quality is better than expected, the important variable being the road. Smooth pavement definitely is smooth, and little jitters are ably dampened, but sharp-edged imperfections will undeniably distract.
Right for You?
Abstain from the option sheet and the $37,995 Taurus SHO is an especially good performance-car buy. But splurge on all the options and your bargain performance sedan arcs into the $45,000 troposphere. That price excludes many enthusiasts, but compared with its Audi A6, Cadillac STS and perhaps Chrysler 300C or Lincoln MKS competition, the SHO is either tens of thousands of dollars less expensive or offers so much performance, style and fuel economy that there really is no comparison. Like its V6 and V8 predecessors, the SHO cuts its own niche, appealing to those who have an appreciation for nicer things, but who also revel in hearty performance and don't want to spend a bundle or attract undue attention in the process.
Wednesday, October 28, 2009
Tuesday, October 27, 2009
Ford Racing Announces Limited Edition (50 units) 2010 Boss 302R Mustang
To celebrate the 40th anniversary of the Mustang Boss 302's iconic 1970 Trans-Am championship, and to build
on the success of the Mustang FR500C (winner of 2005/2008/2009 Grand-Am Championships), Ford Racing is
proud to announce the development of a new race-prepared road racing Mustang – the 2010 Ford Racing
Boss 302R. Details of this exciting program have already begun to surface, and we want to ensure our dealers
hear about it from us first.
The Ford Racing Mustang Boss 302R will be a factory-built race car, ready for track days and road racing in a
number of SCCA and NASA classes. An optional Grand-Am Homologation Package will be available for the
Grand-Am KONI Challenge series. While details are intentionally limited at this time, the following should help
you assess the product and its appeal.
Program Intent
• Continue the winning tradition of Mustang racing
• Build limited to 50 units
• Off-road only (VIN replaced by serial number)
• Estimated pricing, $75,000 WD, $79,000 MSRP
• Build/delivery in 3rd -4th Qtr 2010
• Ford Racing Part #: M-FR500-BOSSR
Optional - Grand-Am Homologation Package
2010 Grand-Am spec/approved package (Part Number: M-FR500-BOSSR1) for KONI Challenge includes:
• Sealed high output race engine with upgraded cooling system
• Close ratio 6-speed transmission with integral shifter
• Seam-welded body
• Race suspension/KONI dampers and ABS brake tuning
• Race wheels/tires
• Race performance exhaust
• High speed balance 1-piece driveshaft
• Racing fuel cell
• Race data acquisition
• Grand-Am spec vehicle is estimated to be $129,000 MSRP ($124,000 WD)
Orders / Feedback
• Vehicle orders should be placed with the Ford Racing warehouse, 800-367-3786.
o Priority delivery will be given to multiple vehicle orders.
o An "off-road only" competition release will be required prior to delivery of the race car to the dealer.
• Production of only 50 units is under consideration for 2010, so dealers are encouraged to submit their
orders before December 31, 2009.
• Questions about ordering should be directed to Wayne Geoffrey (wgeoffre@ford.com).
Vehicle Content:
• 400 hp (est.) 5.0L 4V engine
• 6-speed manual transmission
• Roll cage
• Race dampers/springs, brakes, tire
• Race seats, safety harness
on the success of the Mustang FR500C (winner of 2005/2008/2009 Grand-Am Championships), Ford Racing is
proud to announce the development of a new race-prepared road racing Mustang – the 2010 Ford Racing
Boss 302R. Details of this exciting program have already begun to surface, and we want to ensure our dealers
hear about it from us first.
The Ford Racing Mustang Boss 302R will be a factory-built race car, ready for track days and road racing in a
number of SCCA and NASA classes. An optional Grand-Am Homologation Package will be available for the
Grand-Am KONI Challenge series. While details are intentionally limited at this time, the following should help
you assess the product and its appeal.
Program Intent
• Continue the winning tradition of Mustang racing
• Build limited to 50 units
• Off-road only (VIN replaced by serial number)
• Estimated pricing, $75,000 WD, $79,000 MSRP
• Build/delivery in 3rd -4th Qtr 2010
• Ford Racing Part #: M-FR500-BOSSR
Optional - Grand-Am Homologation Package
2010 Grand-Am spec/approved package (Part Number: M-FR500-BOSSR1) for KONI Challenge includes:
• Sealed high output race engine with upgraded cooling system
• Close ratio 6-speed transmission with integral shifter
• Seam-welded body
• Race suspension/KONI dampers and ABS brake tuning
• Race wheels/tires
• Race performance exhaust
• High speed balance 1-piece driveshaft
• Racing fuel cell
• Race data acquisition
• Grand-Am spec vehicle is estimated to be $129,000 MSRP ($124,000 WD)
Orders / Feedback
• Vehicle orders should be placed with the Ford Racing warehouse, 800-367-3786.
o Priority delivery will be given to multiple vehicle orders.
o An "off-road only" competition release will be required prior to delivery of the race car to the dealer.
• Production of only 50 units is under consideration for 2010, so dealers are encouraged to submit their
orders before December 31, 2009.
• Questions about ordering should be directed to Wayne Geoffrey (wgeoffre@ford.com).
Vehicle Content:
• 400 hp (est.) 5.0L 4V engine
• 6-speed manual transmission
• Roll cage
• Race dampers/springs, brakes, tire
• Race seats, safety harness
Wednesday, October 21, 2009
Plug-In Cars Are Almost Here, but Charging Stations Lag
DETROIT — Even though several automakers plan to begin selling electric vehicles next year, their sales may be limited by the lack of a national infrastructure to support them, speakers at a conference here on plug-in cars said on Wednesday.
Utilities that serve most of the nation’s electricity customers said they were aware of the issue, and would take several steps, including working to help develop plans for charging stations, and would use battery-powered vehicles themselves.
Among the biggest challenges for automakers is overcoming consumers’ fears of becoming stranded with a dead battery — what the industry calls “range anxiety.”
“This isn’t just an experiment for us,” said William Clay Ford Jr., Ford Motor’s executive chairman. “We can provide the vehicles; we can provide the hardware. But we cannot unilaterally solve all of the national issues.”
Though automakers are testing numerous propulsion technologies, including hydrogen fuel cells, batteries are seen as the most promising near-term answer for reducing oil imports and emissions. President Obama has called for a million plug-in hybrids and electric vehicles to be on the nation’s highways by 2015.
To encourage adoption of electric vehicles, charging stations that follow a nationwide standard eventually will be needed at every shopping mall, parking garage and apartment building and at countless other locations, said Anthony F. Earley Jr., the chief executive of DTE Energy in Detroit.
“The beauty of electricity is it’s already there,” said Mr. Earley, who also is chairman of the Edison Electric Institute, which represents publicly traded utility companies in the United States. “If we change the building codes to say every time you build an apartment building, build in a charging station, that is not a large cost, as opposed to telling every gas station to put in a hydrogen tank just in case we might need hydrogen later on. So we’ve kind of got a jump-start.”
Among the issues that utilities hope to address are how to keep electric vehicles from overloading the electrical system, especially as their numbers grow.
“The last thing you want is millions of electric vehicles plugged in at 5 o’clock on a hot summer afternoon when the grid is already being taxed,” Mr. Earley said.
Ford is one of several carmakers with concrete plans for electric vehicles in the near future. It intends to start selling a battery-powered version of its Transit Connect commercial van next year, followed by an electric Ford Focus sedan in 2011 and other plug-in vehicles in later years.
Nissan is introducing its electric car, the Leaf, to businesses next year and to consumers by 2012. General Motors plans to sell its Chevrolet Volt, a plug-in vehicle with a range-extending gasoline engine, late next year.
Once an infrastructure starts to develop, electric vehicles are expected to grow in popularity — not just because of their environmental benefits, but also because they cost less to operate than a gas-powered vehicle.
“The price in the future is going to be cents per mile, said Tom Kuhn, the Edison Electric Institute’s president. “It’s not miles per gallon.”
Utilities that serve most of the nation’s electricity customers said they were aware of the issue, and would take several steps, including working to help develop plans for charging stations, and would use battery-powered vehicles themselves.
Among the biggest challenges for automakers is overcoming consumers’ fears of becoming stranded with a dead battery — what the industry calls “range anxiety.”
“This isn’t just an experiment for us,” said William Clay Ford Jr., Ford Motor’s executive chairman. “We can provide the vehicles; we can provide the hardware. But we cannot unilaterally solve all of the national issues.”
Though automakers are testing numerous propulsion technologies, including hydrogen fuel cells, batteries are seen as the most promising near-term answer for reducing oil imports and emissions. President Obama has called for a million plug-in hybrids and electric vehicles to be on the nation’s highways by 2015.
To encourage adoption of electric vehicles, charging stations that follow a nationwide standard eventually will be needed at every shopping mall, parking garage and apartment building and at countless other locations, said Anthony F. Earley Jr., the chief executive of DTE Energy in Detroit.
“The beauty of electricity is it’s already there,” said Mr. Earley, who also is chairman of the Edison Electric Institute, which represents publicly traded utility companies in the United States. “If we change the building codes to say every time you build an apartment building, build in a charging station, that is not a large cost, as opposed to telling every gas station to put in a hydrogen tank just in case we might need hydrogen later on. So we’ve kind of got a jump-start.”
Among the issues that utilities hope to address are how to keep electric vehicles from overloading the electrical system, especially as their numbers grow.
“The last thing you want is millions of electric vehicles plugged in at 5 o’clock on a hot summer afternoon when the grid is already being taxed,” Mr. Earley said.
Ford is one of several carmakers with concrete plans for electric vehicles in the near future. It intends to start selling a battery-powered version of its Transit Connect commercial van next year, followed by an electric Ford Focus sedan in 2011 and other plug-in vehicles in later years.
Nissan is introducing its electric car, the Leaf, to businesses next year and to consumers by 2012. General Motors plans to sell its Chevrolet Volt, a plug-in vehicle with a range-extending gasoline engine, late next year.
Once an infrastructure starts to develop, electric vehicles are expected to grow in popularity — not just because of their environmental benefits, but also because they cost less to operate than a gas-powered vehicle.
“The price in the future is going to be cents per mile, said Tom Kuhn, the Edison Electric Institute’s president. “It’s not miles per gallon.”
Tuesday, October 20, 2009
NASCAR-Version Mustang Unveiled
CHARLOTTE, North Carolina — Ford will enter a new version of its Mustang in select races in next year's second-tier NASCAR Nationwide Series. The car was unveiled in a ceremony in Charlotte Tuesday.
Dodge is expected to race a version of its own iconic 2+2, the Challenger, next year as the Daytona Beach, Florida-based sanctioning body attempts to reinvent its junior division, previously known as the Busch Series. The new car will be used in four races, starting with the July 2 race at Daytona International Speedway.
"It's been a long project that we've worked on, changing the identity of the Nationwide Series, giving us our own look and our own unique competition out on the racetrack," series director Joe Balash told the Charlotte Observer.
For the past decade and a half, the cars competing in the series were nearly identical to the top-level Sprint Cup Series machines with only minor variations in dimensions and engine components.
The Nationwide Series car remains similar to the old Cup car, predecessor to the new model introduced in 2007 and labeled the Car of Tomorrow, or COT. The new Cup car was introduced in 16 selected events in 2007 and last year became the standard piece.
Roush Fenway Racing provided the model that was unveiled. The No. 16 car will be driven by Colin Braun.
The car is designed to bear a stronger resemblance to its production counterpart than other NASCAR machines. It will utilize a traditional blade rear spoiler, unlike the wing spoiler on the Cup COT, but will have a front splitter similar to the COT's.
Chevrolet has no plans to use NASCAR to market its reprised Camaro, and Toyota, the fourth manufacturer participating in NASCAR's national series, does not have a representative with the heritage of the U.S.'s "Big Three" automakers. They will continue to race the Impala and Camry body styles, modified to new Nationwide Series rules.
Ford commits to new vehicles at U.S. plants
Ford Motor Co. has promised the United Auto Workers that its U.S. plants will receive a flurry of new vehicles, transmissions and other work during the next few years, while refusing so far to allocate new products to two Canadian plants.
Three Ford assembly plants – in Chicago, Louisville, Ky., and Wayne, Mich. – will begin building new vehicles in the next two years, and a commercial van called the Transit Connect that is now imported from Europe will be built at a UAW plant if North American assembly becomes necessary, according to investment commitments contained in a new contract between Ford and the union.
“The company reaffirmed its commitment to the UAW and its manufacturing presence in the U.S.,” Joe Hinrichs, Ford's group vice-president of global manufacturing, said in a letter to UAW officials that is part of the new contract.
The Canadian Auto Workers will seek similar investment promises when contract talks between the union and Ford resume next week, CAW president Ken Lewenza said on Monday.
“We'll ask for the same ratio of support in Canada,” Mr. Lewenza said, although he added that the CAW's analysis of the UAW deal is that promises of new products simply repeat commitments Ford has already made to the U.S. union.
The key demand from the CAW is that Ford maintain 13 per cent of its North American manufacturing footprint in Canada.
Ford refused to do that in talks that broke off last month and has said it has no new products for an assembly plant in St. Thomas, Ont., and an engine plant in Windsor, Ont.
The CAW and industry analysts and sources believe Ford will close the St. Thomas plant when it stops building the full-sized Crown Victoria, Mercury Grand Marquis and Lincoln Town Car in 2011.
In Windsor, Ford has reopened the Essex Engine Plant, but at the nearby Windsor Engine Plant, “all of the component allocations have been made and there isn't any more in the cupboard,” Mr. Lewenza said.
Ford Motor Co. of Canada Ltd. would not comment.
The UAW tactic of securing new investments in return for concessions on wages, cuts in benefits and surrendering the right to strike over wages in the next round of negotiations, mirrors one adopted by Mr. Lewenza's predecessor Buzz Hargrove during the 1990s.
Mr. Hargrove managed to lever promises of new products or large capital investments out of each of the Detroit Three during several rounds of bargaining in the 1990s and this decade. Some of those commitments were broken as markets changed.
The CAW approach of bargaining to win new investments “now makes perfect business and political sense,” given that the UAW has endured more than 100 plant shutdowns in recent years, said Sean McAlinden, executive vice-president of research and chief economist of the Center for Automotive Studies, an industry think tank based in Ann Arbor, Mich.
The UAW contract says that assembling a new Focus compact beginning next year at Michigan Assembly Plant will add 200 jobs, a new vehicle in Chicago will add 300 jobs there, and a new vehicle in Louisville in 2011 will add more jobs.
Among Ford's engine, transmission and components plants, one in Ypsilanti, Mich., will assembly battery packs for hybrid-electric vehicles.
Sources said the Michigan Assembly Plant will also begin assembling the C-Max minivan now imported from Europe, while the vehicle earmarked for Louisville is the Ford Kuga, a compact crossover utility vehicle.
Three Ford assembly plants – in Chicago, Louisville, Ky., and Wayne, Mich. – will begin building new vehicles in the next two years, and a commercial van called the Transit Connect that is now imported from Europe will be built at a UAW plant if North American assembly becomes necessary, according to investment commitments contained in a new contract between Ford and the union.
“The company reaffirmed its commitment to the UAW and its manufacturing presence in the U.S.,” Joe Hinrichs, Ford's group vice-president of global manufacturing, said in a letter to UAW officials that is part of the new contract.
The Canadian Auto Workers will seek similar investment promises when contract talks between the union and Ford resume next week, CAW president Ken Lewenza said on Monday.
“We'll ask for the same ratio of support in Canada,” Mr. Lewenza said, although he added that the CAW's analysis of the UAW deal is that promises of new products simply repeat commitments Ford has already made to the U.S. union.
The key demand from the CAW is that Ford maintain 13 per cent of its North American manufacturing footprint in Canada.
Ford refused to do that in talks that broke off last month and has said it has no new products for an assembly plant in St. Thomas, Ont., and an engine plant in Windsor, Ont.
The CAW and industry analysts and sources believe Ford will close the St. Thomas plant when it stops building the full-sized Crown Victoria, Mercury Grand Marquis and Lincoln Town Car in 2011.
In Windsor, Ford has reopened the Essex Engine Plant, but at the nearby Windsor Engine Plant, “all of the component allocations have been made and there isn't any more in the cupboard,” Mr. Lewenza said.
Ford Motor Co. of Canada Ltd. would not comment.
The UAW tactic of securing new investments in return for concessions on wages, cuts in benefits and surrendering the right to strike over wages in the next round of negotiations, mirrors one adopted by Mr. Lewenza's predecessor Buzz Hargrove during the 1990s.
Mr. Hargrove managed to lever promises of new products or large capital investments out of each of the Detroit Three during several rounds of bargaining in the 1990s and this decade. Some of those commitments were broken as markets changed.
The CAW approach of bargaining to win new investments “now makes perfect business and political sense,” given that the UAW has endured more than 100 plant shutdowns in recent years, said Sean McAlinden, executive vice-president of research and chief economist of the Center for Automotive Studies, an industry think tank based in Ann Arbor, Mich.
The UAW contract says that assembling a new Focus compact beginning next year at Michigan Assembly Plant will add 200 jobs, a new vehicle in Chicago will add 300 jobs there, and a new vehicle in Louisville in 2011 will add more jobs.
Among Ford's engine, transmission and components plants, one in Ypsilanti, Mich., will assembly battery packs for hybrid-electric vehicles.
Sources said the Michigan Assembly Plant will also begin assembling the C-Max minivan now imported from Europe, while the vehicle earmarked for Louisville is the Ford Kuga, a compact crossover utility vehicle.
Monday, October 19, 2009
Second Drive: 2010 Ford Flex SEL EcoBoost
Second Drive: 2010 Ford Flex SEL EcoBoost
Swift and Stylish: The Crossover for Moving People in a Hurry
/ By Zach Gale
Amidst a virtual sea of conservative crossovers, the Ford Flex EcoBoost stands out for its unmistakable design and an engine producing enough power to actually make this people-mover fun.
Drive the Ford up a freeway onramp and you’ll understand: This EcoBoosted Flex is fast. Should you decide to pass a slower crossover (most in this price range are), the Flex will respond – after a moment’s hesitation – with 355 horsepower that will put a smile on your face until passengers start wondering why they’re in such a hurry.
Of course, Ford’s now familiar EcoBoost engine gets full credit for the much-improved acceleration. The engine, which also appears in the Ford Taurus SHO and Flex-based Lincoln MKT, is a direct-injection V-6 with twin turbos. Over the regular AWD Flex, the EcoBoost engine adds 93 horsepower but matches the fuel economy: 16/22 mpg city/highway.
Well, on paper, it’s the same rating. Although our mix of city and highway driving yielded about 17 mpg from a possibly optimistic trip computer, lead feet attracted to the EcoBoost model should expect fuel economy on the lower end of the range.
If you’re worried about fuel economy, there’s always the front-drive, non-EcoBoost Flex, with a 17/24-mpg city/highway rating, in line with the competition. Go that route and you’ll save quite a bit of money too. The least expensive Flex EcoBoost is $39,995, not exactly a screaming deal but significantly less than the Lincoln MKT EcoBoost, which starts at $49,995. Topline Limited Flexes add HID headlights, LED taillights, a navigation system with eight-inch screen, and what Ford calls a “satin-aluminum liftgate applique.”
All Flex owners should consider whether they truly appreciate the bold styling since the next-generation Explorer isn’t too far off. The new Explorer will likely have improved fuel economy, a third-row option, and an EcoBoost engine wrapped in more traditional SUV styling. The Flex, with its $395 white- or silver-colored roof, recalls the Mini Cooper more than a basic two-box SUV.
Of course, successful crossovers do more than just go fast and look good. For the most part, the Flex is family-friendly. The ride is comfortable, yet there’s enough room for improvement here so the Lincoln MKT can distinguish itself from the Flex. Handling is predictable for a vehicle this size: Take it easy around corners, and the Flex will respond positively. Its low-effort steering is acceptable for this class, though we would appreciate more brake feel. The brake pedal has too much travel before anything actually happens.
The Flex can function as a potential replacement vehicle for those who want to step down from a tall SUV or up from a car. The second row can seat two passengers in captain’s chairs or three across if seven-passenger capability is desired. Be careful with the one-touch folding and manually adjustable second-row seats, though, as the ones on our tester were far too quick to fold forward.
Access to the third-row seats is easy enough, and once you’re back there, Flexes without the Vista Roof (sunroof up front, two small skylights in the second row, and one large skylight for third row passengers) have adequate headroom. The Flex is about as tall as a Toyota Highlander but 2.4 inches shorter than a Chevrolet Traverse and 3 inches shorter than a Honda Pilot. With the Flex about 2.5 inches narrower than the Pilot and the Traverse, the Ford isn’t more difficult than you’d expect to park. We’d like to see Ford use body-color sensors in the Reverse Sensing System which is standard equipment on every Flex.
We might not use the word “premium” to describe the interior, but quality is still high. Once you’re accustomed to the controls, they’re intuitive. In six-passenger models like our $41,850 Flex EcoBoost SEL, second-row armrests should be standard equipment even without the second-row floor-console option selected. A second-row refrigerated compartment is also available: It’ll cool drinks down to 23 degrees.
The Flex EcoBoost is a thoroughly competent carpool-ready vehicle with enough power to make you temporarily forget how large the Ford really is. Crossover shoppers who want to blend in should look elsewhere.
Swift and Stylish: The Crossover for Moving People in a Hurry
/ By Zach Gale
Amidst a virtual sea of conservative crossovers, the Ford Flex EcoBoost stands out for its unmistakable design and an engine producing enough power to actually make this people-mover fun.
Drive the Ford up a freeway onramp and you’ll understand: This EcoBoosted Flex is fast. Should you decide to pass a slower crossover (most in this price range are), the Flex will respond – after a moment’s hesitation – with 355 horsepower that will put a smile on your face until passengers start wondering why they’re in such a hurry.
Of course, Ford’s now familiar EcoBoost engine gets full credit for the much-improved acceleration. The engine, which also appears in the Ford Taurus SHO and Flex-based Lincoln MKT, is a direct-injection V-6 with twin turbos. Over the regular AWD Flex, the EcoBoost engine adds 93 horsepower but matches the fuel economy: 16/22 mpg city/highway.
Well, on paper, it’s the same rating. Although our mix of city and highway driving yielded about 17 mpg from a possibly optimistic trip computer, lead feet attracted to the EcoBoost model should expect fuel economy on the lower end of the range.
If you’re worried about fuel economy, there’s always the front-drive, non-EcoBoost Flex, with a 17/24-mpg city/highway rating, in line with the competition. Go that route and you’ll save quite a bit of money too. The least expensive Flex EcoBoost is $39,995, not exactly a screaming deal but significantly less than the Lincoln MKT EcoBoost, which starts at $49,995. Topline Limited Flexes add HID headlights, LED taillights, a navigation system with eight-inch screen, and what Ford calls a “satin-aluminum liftgate applique.”
All Flex owners should consider whether they truly appreciate the bold styling since the next-generation Explorer isn’t too far off. The new Explorer will likely have improved fuel economy, a third-row option, and an EcoBoost engine wrapped in more traditional SUV styling. The Flex, with its $395 white- or silver-colored roof, recalls the Mini Cooper more than a basic two-box SUV.
Of course, successful crossovers do more than just go fast and look good. For the most part, the Flex is family-friendly. The ride is comfortable, yet there’s enough room for improvement here so the Lincoln MKT can distinguish itself from the Flex. Handling is predictable for a vehicle this size: Take it easy around corners, and the Flex will respond positively. Its low-effort steering is acceptable for this class, though we would appreciate more brake feel. The brake pedal has too much travel before anything actually happens.
The Flex can function as a potential replacement vehicle for those who want to step down from a tall SUV or up from a car. The second row can seat two passengers in captain’s chairs or three across if seven-passenger capability is desired. Be careful with the one-touch folding and manually adjustable second-row seats, though, as the ones on our tester were far too quick to fold forward.
Access to the third-row seats is easy enough, and once you’re back there, Flexes without the Vista Roof (sunroof up front, two small skylights in the second row, and one large skylight for third row passengers) have adequate headroom. The Flex is about as tall as a Toyota Highlander but 2.4 inches shorter than a Chevrolet Traverse and 3 inches shorter than a Honda Pilot. With the Flex about 2.5 inches narrower than the Pilot and the Traverse, the Ford isn’t more difficult than you’d expect to park. We’d like to see Ford use body-color sensors in the Reverse Sensing System which is standard equipment on every Flex.
We might not use the word “premium” to describe the interior, but quality is still high. Once you’re accustomed to the controls, they’re intuitive. In six-passenger models like our $41,850 Flex EcoBoost SEL, second-row armrests should be standard equipment even without the second-row floor-console option selected. A second-row refrigerated compartment is also available: It’ll cool drinks down to 23 degrees.
The Flex EcoBoost is a thoroughly competent carpool-ready vehicle with enough power to make you temporarily forget how large the Ford really is. Crossover shoppers who want to blend in should look elsewhere.
Ford Fusion Hybrid Review
Ford Fusion Hybrid review provides additional information on price and mileage. The 2010 Ford Fusion is a hybrid car that is equipped with an instrument panel designed to achieve maximum fuel efficiency.
By: John Lester
Review - 2010 Ford Fusion Hybrid Electric Mode Features
More than a month ago, we wanted to bring you additional information about the Ford Fusion Hybrid car. The 2010 Ford Fusion can operate on pure electricity at speeds up to 47 mph (miles per hour). The Fusion Hybrid has an MPG (miles per gallon) rating of 41 in the city and 36 on the highway.
Ford Fusion is powered by a V6 gasoline engine and electric motor. The vehicle includes a new propulsion system which handles the gas to electric transition more efficiently and seamlessly. More importantly, the propulsion system allows the car to operate longer at higher speeds while running on its electric mode. This mode is also known as the EV-mode.
The hybrid car comes with a base MSRP of $27,270. However, you get exactly what you desire in a hybrid. The vehicle includes advanced green car technologies and consumers can still get a hybrid tax credit to help offset the purchase price. One feature in particular is called SmartGauge. This is a new technology that helps the driver achieve maximum fuel efficiency.
The instrument panel was designed to coach the driver. The driver has all the necessary read-outs to improve their fuel efficiency. The vehicle gauge cluster features daytime backlighting with a black lens and some nice 3-D elements to create a high tech appearance. There is also a great ambient lighting system that illuminates the front and rear foot wells and cup holders.
SmartGauge is designed to help Fusion Hybrid owners to maximize fuel efficiency. High-resolution, full-color LCD screens can be configured by the driver to show different levels of information, including fuel and battery power levels, as well as average and instant miles-per-gallon. The gauge needles move from left to right.
There is also a lot of quality embedded in the interior. It is finished with a soft upper and lower skin that carries through the center console, doors, and steering wheel. The panel display shines a has a nice contemporary iced-blue lighting. The leather wrapped steering wheel was completely redesigned with form fitting palm swells and a new shifter.
Ford also has approximately 17 global patents for the 2010 Fusion. The car is based on several innovations and designs by Ford. This hybrid isn't your ordinary car, and when you drive it, you can appreciate all the breakthrough technologies that were built into the vehicle.
The Ford Fusion price might seem a bit steep for many, but again, you won't find a cheaper car that has this level of quality. I must admit, I've been a fan of imported hybrids from Japan, including Toyota and Honda. However, this might change after driving the latest Fusion.
By: John Lester
Review - 2010 Ford Fusion Hybrid Electric Mode Features
More than a month ago, we wanted to bring you additional information about the Ford Fusion Hybrid car. The 2010 Ford Fusion can operate on pure electricity at speeds up to 47 mph (miles per hour). The Fusion Hybrid has an MPG (miles per gallon) rating of 41 in the city and 36 on the highway.
Ford Fusion is powered by a V6 gasoline engine and electric motor. The vehicle includes a new propulsion system which handles the gas to electric transition more efficiently and seamlessly. More importantly, the propulsion system allows the car to operate longer at higher speeds while running on its electric mode. This mode is also known as the EV-mode.
The hybrid car comes with a base MSRP of $27,270. However, you get exactly what you desire in a hybrid. The vehicle includes advanced green car technologies and consumers can still get a hybrid tax credit to help offset the purchase price. One feature in particular is called SmartGauge. This is a new technology that helps the driver achieve maximum fuel efficiency.
The instrument panel was designed to coach the driver. The driver has all the necessary read-outs to improve their fuel efficiency. The vehicle gauge cluster features daytime backlighting with a black lens and some nice 3-D elements to create a high tech appearance. There is also a great ambient lighting system that illuminates the front and rear foot wells and cup holders.
SmartGauge is designed to help Fusion Hybrid owners to maximize fuel efficiency. High-resolution, full-color LCD screens can be configured by the driver to show different levels of information, including fuel and battery power levels, as well as average and instant miles-per-gallon. The gauge needles move from left to right.
There is also a lot of quality embedded in the interior. It is finished with a soft upper and lower skin that carries through the center console, doors, and steering wheel. The panel display shines a has a nice contemporary iced-blue lighting. The leather wrapped steering wheel was completely redesigned with form fitting palm swells and a new shifter.
Ford also has approximately 17 global patents for the 2010 Fusion. The car is based on several innovations and designs by Ford. This hybrid isn't your ordinary car, and when you drive it, you can appreciate all the breakthrough technologies that were built into the vehicle.
The Ford Fusion price might seem a bit steep for many, but again, you won't find a cheaper car that has this level of quality. I must admit, I've been a fan of imported hybrids from Japan, including Toyota and Honda. However, this might change after driving the latest Fusion.
Ford Hybrid Sales Are Up, Way Up
Even in times as financially bleak as these, Ford seems to be moving from strength to strength, at least on the product front. They are able to stand on their own, financially speaking, and have not been propped up by the government, as has GM and Chrysler. The cars they have been turning out have been getting good review and very positive feedback from consumers. And now it’s looking like Ford hybrids are going to own a serious chunk of the green market.
Ford says that hybrid sales have been up considerably over the last year. Sales in September were up 73% from the previous year, and according to Automotive News this will put Ford within a few thousand cars of passing Honda as the second largest seller of hybrids in America. Not bad.
“More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda,” says David Finnegan, Ford hybrid marketing manager.
Compare Ford’s hybrid sales figures with those of the top dog in the green car market, Toyota. During the same time period that Ford has seen that 73% skyrocketing in hybrid sales Toyota, has seen sales of its hybrids drop by 28%. Overall though, Toyota is still king of the hybrid hill, owning nearly 66% of all US hybrid sales.
New hybrid shoppers have been attracted to the ford line of hybrids due to superior mileage numbers and increasing consumer confidence in Ford build quality. The Fusion Hybrid is certified by the EPA at 41 mpg in the city and 36 mpg on the highway, thumping the Camry hybrid by 8 mpg in the city and 2 mpg on the highway.
Taken in total, what this all means is that on a level playing field Ford is a serious player. They will most likely surpass Honda soon, and if green-minded car buyers start to get a more patriotic bent in their buying decisions, Ford could also start to worry Toyota.
Ford says that hybrid sales have been up considerably over the last year. Sales in September were up 73% from the previous year, and according to Automotive News this will put Ford within a few thousand cars of passing Honda as the second largest seller of hybrids in America. Not bad.
“More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda,” says David Finnegan, Ford hybrid marketing manager.
Compare Ford’s hybrid sales figures with those of the top dog in the green car market, Toyota. During the same time period that Ford has seen that 73% skyrocketing in hybrid sales Toyota, has seen sales of its hybrids drop by 28%. Overall though, Toyota is still king of the hybrid hill, owning nearly 66% of all US hybrid sales.
New hybrid shoppers have been attracted to the ford line of hybrids due to superior mileage numbers and increasing consumer confidence in Ford build quality. The Fusion Hybrid is certified by the EPA at 41 mpg in the city and 36 mpg on the highway, thumping the Camry hybrid by 8 mpg in the city and 2 mpg on the highway.
Taken in total, what this all means is that on a level playing field Ford is a serious player. They will most likely surpass Honda soon, and if green-minded car buyers start to get a more patriotic bent in their buying decisions, Ford could also start to worry Toyota.
High-tech features to boost Ford's mid-range cars
Ford has said that it is including technology usually found in high end cars in new mid-range models coming out next year, as part of its efforts to attract customers. Like all car manufacturers, Ford has suffered a difficult 12 months due to the global economic slowdown. But as it starts to see a pick up in sales, it is using performance and safety technology, initially in its new all wheel drive Taurus saloon, which comes out in the first quarter of next year. That car will include radar based Blind Spot Information System (Blis), Cross Traffic Alert and Adaptive Cruise Control. The Taurus has radar sensors in each corner of the car, and these will alert the driver if there is a vehicle in their blind spot, as well as the ability to set the car's speed and distance from the vehicle in front.
Ford F-150 SVT Raptor Named 2009 'Truck of Texas;' Ford Work Solutions Wins 'Outstanding Feature'
Ford F-150 SVT Raptor Named 2009 'Truck of Texas;' Ford Work Solutions Wins
'Outstanding Feature'
DALLAS, Oct. 18 /PRNewswire-FirstCall/ --
-- 2010 Ford F-150 SVT Raptor captures the "2009 Truck of Texas" title,
named by the Texas Auto Writers Association (TAWA), the seventh
consecutive award for Ford
-- Ford Work Solutions productivity technology developed for commercial
fleet customers named "Outstanding Feature"
-- Ford trucks also wins "Truck Line of Texas," recognizing the
best-selling F-Series lineup for its capability, durability
The all-new 2010 Ford F-150 SVT Raptor is much more than an off-road
performance truck capable of taking on the toughest terrain a customer can
throw its way. According to the Texas Auto Writers Association (TAWA), it's
also the one and only 2009 "Truck of Texas," the seventh consecutive time a
Ford truck has won the award. Additionally, Raptor was named best "Full-size
Pickup Truck."
"Winning the Truck of Texas is a distinct honor," said Mark Fields, president,
The Americas, Ford Motor Company. "Texans know their trucks, and this award
is further proof of why the F-150 remains America's number-one selling pickup.
We built F-150 SVT Raptor for truck enthusiasts. And we're gratified it's
gaining recognition for both its unequaled off-road performance and
confidence-inspiring on-road demeanor."
Ford trucks also took the "Truck Line of Texas," a distinguished honor
recognizing the best-in-class capability and durability of Ford's best-selling
F-Series lineup.
Another top honor, "Outstanding Feature," went to Ford Work Solutions, a suite
of productivity technologies developed for the commercial truck owner. The
system includes an in-dash computer that connects with the home office; Tool
Link that keeps track of costly tools and equipment; Cable Lock, which locks
up tools in the open truck box; and Crew Chief, a telematics system, giving
the fleet manager more control of his/her fleet of vehicles.
Ford's 2010 F-150 SVT Raptor is a purpose-built, high-speed off-road truck
that is ready for adventure - while also being versatile enough to handle the
daily commute. To test the capability and durability of Raptor, Ford took a
modified pre-production Raptor to the grueling 41st Tecate SCORE Baja 1000
this past November. The early-build Raptor not only survived Baja, it earned
a podium finish in its class.
Key enablers to the Raptor's impressive performance are functional design cues
and impressive suspension technology. The Raptor is seven inches wider than a
base F-150 to make room for the additional suspension components that give
Raptor its off-road abilities. The wider stance also gives the truck an
aggressive appearance.
Internal triple-bypass shocks by FOX Racing Shox - the first on a production
truck - provide position-sensitive damping and extra suspension travel for
extreme off-roading and a smooth ride on the road. In addition to the shocks,
Raptor has unique cast-aluminum front control arms and SVT-tuned 35-inch
BFGoodrich® All-Terrain TA/KO 315/70-17 tires. These components give Raptor
11.2 inches of front suspension travel and 12.1 inches of rear suspension
travel.
The F-150 SVT Raptor comes standard with the proven 5.4-liter SOHC V-8 engine
that produces up to 320 horsepower and 390 ft.-lb. of torque. In early 2010
customers will have the option of an even more powerful new 6.2-liter V-8
engine.
Customer anticipation has been extremely high, with 3,000 orders already
received for the 5.4-liter F-150 SVT Raptor. In fact, initial dealer orders
have the Dearborn Truck Plant building Raptors at maximum capacity, reflecting
the strong demand for the first-ever factory high-speed off-road truck.
Starting price for the F-150 SVT Raptor is $38,995 including destination and
delivery charges. It is currently on sale at Ford dealerships.
In total, Ford won eight of 18 awards, including Lincoln MKX as "Mid-size
CUV," Ford Flex as "Full-size CUV," and Ford F-150 King Ranch as "Luxury
Pick-up Truck," and Ford Expedition as "Full-size SUV."
About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 201,000 employees and about 90 plants worldwide, the
company's automotive brands include Ford, Lincoln, Mercury and Volvo. The
company provides financial services through Ford Motor Credit Company. For
more information regarding Ford's products, please visit www.ford.com.
'Outstanding Feature'
DALLAS, Oct. 18 /PRNewswire-FirstCall/ --
-- 2010 Ford F-150 SVT Raptor captures the "2009 Truck of Texas" title,
named by the Texas Auto Writers Association (TAWA), the seventh
consecutive award for Ford
-- Ford Work Solutions productivity technology developed for commercial
fleet customers named "Outstanding Feature"
-- Ford trucks also wins "Truck Line of Texas," recognizing the
best-selling F-Series lineup for its capability, durability
The all-new 2010 Ford F-150 SVT Raptor is much more than an off-road
performance truck capable of taking on the toughest terrain a customer can
throw its way. According to the Texas Auto Writers Association (TAWA), it's
also the one and only 2009 "Truck of Texas," the seventh consecutive time a
Ford truck has won the award. Additionally, Raptor was named best "Full-size
Pickup Truck."
"Winning the Truck of Texas is a distinct honor," said Mark Fields, president,
The Americas, Ford Motor Company. "Texans know their trucks, and this award
is further proof of why the F-150 remains America's number-one selling pickup.
We built F-150 SVT Raptor for truck enthusiasts. And we're gratified it's
gaining recognition for both its unequaled off-road performance and
confidence-inspiring on-road demeanor."
Ford trucks also took the "Truck Line of Texas," a distinguished honor
recognizing the best-in-class capability and durability of Ford's best-selling
F-Series lineup.
Another top honor, "Outstanding Feature," went to Ford Work Solutions, a suite
of productivity technologies developed for the commercial truck owner. The
system includes an in-dash computer that connects with the home office; Tool
Link that keeps track of costly tools and equipment; Cable Lock, which locks
up tools in the open truck box; and Crew Chief, a telematics system, giving
the fleet manager more control of his/her fleet of vehicles.
Ford's 2010 F-150 SVT Raptor is a purpose-built, high-speed off-road truck
that is ready for adventure - while also being versatile enough to handle the
daily commute. To test the capability and durability of Raptor, Ford took a
modified pre-production Raptor to the grueling 41st Tecate SCORE Baja 1000
this past November. The early-build Raptor not only survived Baja, it earned
a podium finish in its class.
Key enablers to the Raptor's impressive performance are functional design cues
and impressive suspension technology. The Raptor is seven inches wider than a
base F-150 to make room for the additional suspension components that give
Raptor its off-road abilities. The wider stance also gives the truck an
aggressive appearance.
Internal triple-bypass shocks by FOX Racing Shox - the first on a production
truck - provide position-sensitive damping and extra suspension travel for
extreme off-roading and a smooth ride on the road. In addition to the shocks,
Raptor has unique cast-aluminum front control arms and SVT-tuned 35-inch
BFGoodrich® All-Terrain TA/KO 315/70-17 tires. These components give Raptor
11.2 inches of front suspension travel and 12.1 inches of rear suspension
travel.
The F-150 SVT Raptor comes standard with the proven 5.4-liter SOHC V-8 engine
that produces up to 320 horsepower and 390 ft.-lb. of torque. In early 2010
customers will have the option of an even more powerful new 6.2-liter V-8
engine.
Customer anticipation has been extremely high, with 3,000 orders already
received for the 5.4-liter F-150 SVT Raptor. In fact, initial dealer orders
have the Dearborn Truck Plant building Raptors at maximum capacity, reflecting
the strong demand for the first-ever factory high-speed off-road truck.
Starting price for the F-150 SVT Raptor is $38,995 including destination and
delivery charges. It is currently on sale at Ford dealerships.
In total, Ford won eight of 18 awards, including Lincoln MKX as "Mid-size
CUV," Ford Flex as "Full-size CUV," and Ford F-150 King Ranch as "Luxury
Pick-up Truck," and Ford Expedition as "Full-size SUV."
About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 201,000 employees and about 90 plants worldwide, the
company's automotive brands include Ford, Lincoln, Mercury and Volvo. The
company provides financial services through Ford Motor Credit Company. For
more information regarding Ford's products, please visit www.ford.com.
STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM
Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda – not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.
[Source: Experian Automotive, USA Today]
PRESS RELEASE
Six Ford vehicles among industry's top 10 for having highest customer brand loyalty
/PRNewswire/ -- Ford Motor Co. vehicles accounted for six of the top 10 vehicles for customer brand loyalty, according to recent industry analyses from Experian Automotive.
Ford Fusion, Ford Edge and Ford Five-Hundred owners showed the industry's highest brand loyalty, returning to buy a Ford Motor Co. vehicle 62.4 percent, 57.9 percent and 56 percent of the time, respectively. The Ford Freestyle (51.9 percent) was fifth, the Ford Escape (49.4 percent) was seventh, and the Ford Focus (47.57 percent) came in ninth. "
Ford had an outstanding performance for brand loyalty in the second quarter of 2009," said Jeff Anderson, director of Consulting and Analytics for Experian Automotive. "With six of the top 10 vehicles for customer brand loyalty, Ford is showing that its products are passing the most important test: turning happy customers into repeat buyers." Other top-finishing vehicles included the Toyota Prius (52 percent) in fourth place, the Chevrolet Impala (51.7 percent) in sixth place, the Toyota Camry (47.8 percent) at number eight and the Toyota Corolla (47.56 percent) in 10th place.
"Brand loyalty is a critical element of success, even survival, in today's challenged auto industry," said Scott Waldron, president of Experian Automotive. "The ability to retain customers is an important indicator of product success and commitment to developing long-term customer relationships. As automakers are scrambling to maintain market share, holding onto current customers has never been more important."
These loyalty findings, along with analysis of other industry trends, were the result of Experian Automotive's latest quarterly industry study looking at results from the first half of 2009. A recorded presentation of Experian Automotive's full industry analysis can be viewed at https://www2.gotomeeting.com/register/309875578.
About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 625 million vehicles, along with Experian's credit, consumer and business information assets, meets the industry's growing demand for an integrated information source. Experian's advanced decision support services help clients turn this information into improved business results. Experian technology supports top automotive businesses, including eBay Motors, CarsDirect.com, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Web site at http://www.experianautomotive.com.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil. For more information, visit http://www.experianplc.com. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda – not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.
[Source: Experian Automotive, USA Today]
PRESS RELEASE
Six Ford vehicles among industry's top 10 for having highest customer brand loyalty
/PRNewswire/ -- Ford Motor Co. vehicles accounted for six of the top 10 vehicles for customer brand loyalty, according to recent industry analyses from Experian Automotive.
Ford Fusion, Ford Edge and Ford Five-Hundred owners showed the industry's highest brand loyalty, returning to buy a Ford Motor Co. vehicle 62.4 percent, 57.9 percent and 56 percent of the time, respectively. The Ford Freestyle (51.9 percent) was fifth, the Ford Escape (49.4 percent) was seventh, and the Ford Focus (47.57 percent) came in ninth. "
Ford had an outstanding performance for brand loyalty in the second quarter of 2009," said Jeff Anderson, director of Consulting and Analytics for Experian Automotive. "With six of the top 10 vehicles for customer brand loyalty, Ford is showing that its products are passing the most important test: turning happy customers into repeat buyers." Other top-finishing vehicles included the Toyota Prius (52 percent) in fourth place, the Chevrolet Impala (51.7 percent) in sixth place, the Toyota Camry (47.8 percent) at number eight and the Toyota Corolla (47.56 percent) in 10th place.
"Brand loyalty is a critical element of success, even survival, in today's challenged auto industry," said Scott Waldron, president of Experian Automotive. "The ability to retain customers is an important indicator of product success and commitment to developing long-term customer relationships. As automakers are scrambling to maintain market share, holding onto current customers has never been more important."
These loyalty findings, along with analysis of other industry trends, were the result of Experian Automotive's latest quarterly industry study looking at results from the first half of 2009. A recorded presentation of Experian Automotive's full industry analysis can be viewed at https://www2.gotomeeting.com/register/309875578.
About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 625 million vehicles, along with Experian's credit, consumer and business information assets, meets the industry's growing demand for an integrated information source. Experian's advanced decision support services help clients turn this information into improved business results. Experian technology supports top automotive businesses, including eBay Motors, CarsDirect.com, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Web site at http://www.experianautomotive.com.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil. For more information, visit http://www.experianplc.com. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
Tuesday, October 13, 2009
2010 Ford Taurus reportedly enjoying strong early sales in California
We've already established that we feel the 2010 Ford Taurus is a lot more interesting than the boring and benign model it replaced, and sales totals are starting to reinforce our findings. September's sales tally revealed that the new Blue Oval flagship received a 60% sales increase versus September of 2008, and while the fact that the top sales market for the Taurus is Metro Detroit is no surprise, second place is likely the real prize. The Taurus is reportedly red-hot in sunny California, and some dealers are having trouble keeping the super-sized sedan in stock.
That's obviously a great problem to have, and Ford spokesperson Amy Marentic told the Detroit Free Press that there is a simple reason why supplies are short: "The older Taurus ... did not move and really wasn't relevant in California." Galpin Ford vice president Beau Boeckmann was a bit more direct in his reasoning, adding "We went from a frumpy car that did not have a southern California appeal to a car that everybody is in love with." Ford says it is also seeing good news on the options front, as it says 95% of customers are ordering uplevel models or are at least adding extras. A significant 25% of customers have reportedly opted to add Ford's excellent navigation system, up from only 4% on the outgoing Taurus.
We're not so sure "everybody" loves the new Taurus, as it's still a big rig that won't ignite the passion of most enthusiasts, but that isn't really its lot in life anyhow, and we can at least say that the new model ought to receive far more love than the neutered bull it replaced.
That's obviously a great problem to have, and Ford spokesperson Amy Marentic told the Detroit Free Press that there is a simple reason why supplies are short: "The older Taurus ... did not move and really wasn't relevant in California." Galpin Ford vice president Beau Boeckmann was a bit more direct in his reasoning, adding "We went from a frumpy car that did not have a southern California appeal to a car that everybody is in love with." Ford says it is also seeing good news on the options front, as it says 95% of customers are ordering uplevel models or are at least adding extras. A significant 25% of customers have reportedly opted to add Ford's excellent navigation system, up from only 4% on the outgoing Taurus.
We're not so sure "everybody" loves the new Taurus, as it's still a big rig that won't ignite the passion of most enthusiasts, but that isn't really its lot in life anyhow, and we can at least say that the new model ought to receive far more love than the neutered bull it replaced.
2011 Ford Fiesta to Debut at LA Auto Show
The North American version of the Fiesta subcompact will debut at the 2009 Los Angeles Auto Show in early December. Ford made the announcement today and added that the new car, a 2011 model, will go on sale next summer.
No additional information was revealed, however, we do know the U.S. will get a sedan and two-door hatchback. It’s still not known what the Fiesta’s powertrain will be; that information will be revealed at the December show.
No additional information was revealed, however, we do know the U.S. will get a sedan and two-door hatchback. It’s still not known what the Fiesta’s powertrain will be; that information will be revealed at the December show.
Ford GPS Technology: Safety features will prevent accidents
Ford and Auburn’s GPS and Vehicles Dynamics Lab have been working closely together to develop a GPS that will work with the vehicles data. The new system will help to improve the safety of the car in the hope of preventing accidents.
The research team will be showing of their findings this week at the International Conference on Systems. The research is not finished and still has a long way to go, but the Ford GPS Technology is in its prototype stage.
Ford and Auburn University’s main aim is to allow the new system to speak with the car; it will then deliver an early warning detection system to prevent accidents. According to Car Performance, it is thought that the system will communicate and then take control of the vehicles stability control system.
The system will even monitor vehicles ahead of you using the global positioning satellite, it will then calculate the vehicles speed and braking to give you advanced warning of a possible accident. This sounds like something from the new Knight Rider series. Well, that was a Ford as well.
The research team will be showing of their findings this week at the International Conference on Systems. The research is not finished and still has a long way to go, but the Ford GPS Technology is in its prototype stage.
Ford and Auburn University’s main aim is to allow the new system to speak with the car; it will then deliver an early warning detection system to prevent accidents. According to Car Performance, it is thought that the system will communicate and then take control of the vehicles stability control system.
The system will even monitor vehicles ahead of you using the global positioning satellite, it will then calculate the vehicles speed and braking to give you advanced warning of a possible accident. This sounds like something from the new Knight Rider series. Well, that was a Ford as well.
Ford Intensifies Focus on Electrification Strategy as Nancy Gioia Takes a Global Leadership Role
Ford Motor Company has named Nancy Gioia to the new position of director of Global Electrification as the company accelerates its electric vehicle strategy -- Gioia will lead strategy and planning for the next generation of Ford's global electric vehicle portfolio, touching all aspects of electrified transportation including product planning, supplier partnerships and collaboration with the energy industry and government -- Ford has announced plans to produce a pure battery electric Transit Connect commercial van in 2010, a battery electric Focus compact car in 2011, and a plug-in hybrid electric vehicle and next-generation hybrid electric vehicle in 2012 -- In Europe, Ford recently revealed the first of a fleet of battery electric vehicle (BEV) prototypes based on the Ford Focus, and specially developed to participate in the U.K. government's "Ultra-Low Carbon Vehicles" demonstration initiative next year
Ford Motor Company is intensifying its focus on global electrification with the creation of a new position to lead the planning and strategy for Ford's future electric vehicle portfolio.
Nancy Gioia, formerly Ford's director of Sustainable Mobility Technology and Hybrid Vehicle Programs, North America, has been named director of Ford Global Electrification.
"We recognize that pursuing electrification as one of our technology paths presents unique challenges for commercialization of the vehicles," said Sue Cischke, Ford's group vice president of Sustainability, Environment and Safety Engineering. "It requires us to collaborate with new partners, define new business models, connect to a new infrastructure for the vehicles and meet new customer expectations around the globe."
In her new position, Gioia will direct strategy and planning for Ford's global electric vehicle portfolio, touching all aspects of electrified transportation, including product planning, supplier partnerships and collaboration with the energy industry and government.
"Ford is strongly positioned to accelerate its electric vehicle strategy thanks in part to the significant research we've already completed," said Barb Samardzich, Ford vice president, Powertrain Engineering. "Nancy's unique background and experience in leading the hybrid technology and electric vehicle product teams position her well to coordinate our electric efforts across product development, sustainability and government affairs as we move to the next frontier of this new form of transportation."
Ford has announced plans to develop three distinct types of electrified vehicles - hybrid electric vehicles, plug-in hybrid electric vehicles and pure battery electric vehicles. They include:
-- Battery electric Transit Connect commercial van in 2010
-- Battery electric Focus passenger car in 2011
-- Next-generation hybrid vehicle in 2012
-- Plug-in hybrid in 2012
Ford's electrification strategy is consistent with its commitment to deliver affordable fuel efficient technology to millions of customers. The company is poised to take advantage of rapid advancements in electrified vehicle technology - particularly lithium-ion batteries - while leveraging the scale of global vehicle platforms to ultimately reduce the cost of new electric vehicles.
Global fleet testing under way
The globalization of Ford's electrification strategy is well under way, with test fleets on both sides of the Atlantic. At the recent Frankfurt Motor Show, Ford of Europe revealed the first of a fleet of battery electric vehicle prototypes based on the Ford Focus, and specially developed to participate in the U.K. government's "Ultra-Low Carbon Vehicles" demonstration initiative next year. The research program aims to test the technology's suitability for potential future application in Ford's European passenger car range.
A consortium of Ford, Scottish and Southern Energy and Strathclyde University will use the fleet of 15 prototype Ford Focus BEVs and a charging infrastructure in and around the London Borough of Hillingdon starting in early 2010.
The Focus BEV prototype is based on the current European Ford Focus and will use a new all-electric powertrain, developed with Ford supplier partner Magna. This technology is based on that being developed for Ford's new-generation C-sized global vehicle architecture that will be launched in North America in 2011.
"This fleet of Focus BEV prototypes is an important step toward developing a realistic solution and viable market for electric vehicles in the U.K., Europe and North America," Gioia said. "Our electrification strategy absolutely depends on strong alliances with key partners whose expertise and resources complement our extensive experience and global production capabilities."
In North America, Ford and its energy industry partners continue to collaborate on the connectivity issue between electric vehicles and the electric grid. Over the past two years, Ford and its utility partners have logged more than 75,000 miles on a test fleet of plug-in Escape Hybrids. Plug-in hybrid research focuses on four primary areas: battery technology, vehicle systems, customer usage and grid infrastructure.
In addition, Ford has developed an intelligent vehicle-to-grid communications and control system for its plug-in hybrid electric vehicles that "talks" directly with the nation's electric grid.
Commercial and retail electric products planned
Ford is set to deliver its first electrified vehicle in 2010 when it will launch a pure battery electric Transit Connect small commercial van. The vehicle will be targeted to fleets and businesses with short, defined transportation routes and the ability to return to a central charging location at day's end.
In 2011, Ford will launch the battery electric Ford Focus passenger vehicle. Built off the new global C platform, the BEV Focus will be produced at the Michigan Assembly Plant for both retail and commercial customers.
"Broad commercialization of electric transportation will require unprecedented collaboration among all stakeholders and new ways of doing business," Gioia said. "Ford is committed to help lead the way to find creative solutions to ensure that electrified vehicles can deliver benefits to our customers, the environment and our business around the globe in a sustainable way."
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
Ford Motor Company is intensifying its focus on global electrification with the creation of a new position to lead the planning and strategy for Ford's future electric vehicle portfolio.
Nancy Gioia, formerly Ford's director of Sustainable Mobility Technology and Hybrid Vehicle Programs, North America, has been named director of Ford Global Electrification.
"We recognize that pursuing electrification as one of our technology paths presents unique challenges for commercialization of the vehicles," said Sue Cischke, Ford's group vice president of Sustainability, Environment and Safety Engineering. "It requires us to collaborate with new partners, define new business models, connect to a new infrastructure for the vehicles and meet new customer expectations around the globe."
In her new position, Gioia will direct strategy and planning for Ford's global electric vehicle portfolio, touching all aspects of electrified transportation, including product planning, supplier partnerships and collaboration with the energy industry and government.
"Ford is strongly positioned to accelerate its electric vehicle strategy thanks in part to the significant research we've already completed," said Barb Samardzich, Ford vice president, Powertrain Engineering. "Nancy's unique background and experience in leading the hybrid technology and electric vehicle product teams position her well to coordinate our electric efforts across product development, sustainability and government affairs as we move to the next frontier of this new form of transportation."
Ford has announced plans to develop three distinct types of electrified vehicles - hybrid electric vehicles, plug-in hybrid electric vehicles and pure battery electric vehicles. They include:
-- Battery electric Transit Connect commercial van in 2010
-- Battery electric Focus passenger car in 2011
-- Next-generation hybrid vehicle in 2012
-- Plug-in hybrid in 2012
Ford's electrification strategy is consistent with its commitment to deliver affordable fuel efficient technology to millions of customers. The company is poised to take advantage of rapid advancements in electrified vehicle technology - particularly lithium-ion batteries - while leveraging the scale of global vehicle platforms to ultimately reduce the cost of new electric vehicles.
Global fleet testing under way
The globalization of Ford's electrification strategy is well under way, with test fleets on both sides of the Atlantic. At the recent Frankfurt Motor Show, Ford of Europe revealed the first of a fleet of battery electric vehicle prototypes based on the Ford Focus, and specially developed to participate in the U.K. government's "Ultra-Low Carbon Vehicles" demonstration initiative next year. The research program aims to test the technology's suitability for potential future application in Ford's European passenger car range.
A consortium of Ford, Scottish and Southern Energy and Strathclyde University will use the fleet of 15 prototype Ford Focus BEVs and a charging infrastructure in and around the London Borough of Hillingdon starting in early 2010.
The Focus BEV prototype is based on the current European Ford Focus and will use a new all-electric powertrain, developed with Ford supplier partner Magna. This technology is based on that being developed for Ford's new-generation C-sized global vehicle architecture that will be launched in North America in 2011.
"This fleet of Focus BEV prototypes is an important step toward developing a realistic solution and viable market for electric vehicles in the U.K., Europe and North America," Gioia said. "Our electrification strategy absolutely depends on strong alliances with key partners whose expertise and resources complement our extensive experience and global production capabilities."
In North America, Ford and its energy industry partners continue to collaborate on the connectivity issue between electric vehicles and the electric grid. Over the past two years, Ford and its utility partners have logged more than 75,000 miles on a test fleet of plug-in Escape Hybrids. Plug-in hybrid research focuses on four primary areas: battery technology, vehicle systems, customer usage and grid infrastructure.
In addition, Ford has developed an intelligent vehicle-to-grid communications and control system for its plug-in hybrid electric vehicles that "talks" directly with the nation's electric grid.
Commercial and retail electric products planned
Ford is set to deliver its first electrified vehicle in 2010 when it will launch a pure battery electric Transit Connect small commercial van. The vehicle will be targeted to fleets and businesses with short, defined transportation routes and the ability to return to a central charging location at day's end.
In 2011, Ford will launch the battery electric Ford Focus passenger vehicle. Built off the new global C platform, the BEV Focus will be produced at the Michigan Assembly Plant for both retail and commercial customers.
"Broad commercialization of electric transportation will require unprecedented collaboration among all stakeholders and new ways of doing business," Gioia said. "Ford is committed to help lead the way to find creative solutions to ensure that electrified vehicles can deliver benefits to our customers, the environment and our business around the globe in a sustainable way."
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
Subscribe to:
Posts (Atom)
.jpg){kind=small}
Posts
