Smaller cars appear to be the future, and Ford is now predicting that they will sell as many cars as trucks and SUVs combined within the next five years.
Today, trucks and SUVs make up approximately 52 percent of Ford's sales, but projections show that by 2013 that number could sink down to 38 percent. Cars will make up 38 percent of sales as well - an increase from the current 30 percent. Crossovers are also predicted to rise to the occasion, rising from 19 percent to 24 percent by 2013.
That being said, the Ford F-Series continues to remain a significant bright spot in the Ford truck lineup. The well-known trucks have been the best-selling nameplate for the past 30 years, but they experienced a significant dip in sales this past May. By July though, things had settled back to normal, with Ford edging 2,698 sales past the Toyota Camry for the first place position.
Bottom Line: The Ford F-Series continues to show its longevity, but Ford is smart to recognize and adapt to high consumer demand for small, fuel-efficient cars.
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